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Evanston, ILL March 25, 2010 - Today MarketingPilot Software LLC announced MarketingPilot MRM Release 9, a major release that demonstrates MarketingPilot's vision, product leadership and commitment to innovation in marketing resource management software with new features in several critical areas:

Lead Management

MarketingPilot MRM marketing resource management software Release 9 now offers the Lead Management Option (LMO).  The Lead Management Option provides a powerful set of easy to use tools for B-B and B-C companies to track and manage sales leads from their generation to conversion into sales and long-term relationships. Lead management functions are built on MarketingPilot’s Unified Marketing Platform which integrates lead management, CRM, marketing resource management, and campaign management into a seamless, easy to use and operate system.

Inventory Management

MarketingPilot MRM Release 9provides comprehensive inventory management functions specially designed to meet the needs of marketers. MarketingPilot's new Inventory Management features are ideal for tracking components used in marketing campaigns such as brochures, flyers, business reply cards and promotional items. MarketingPilot tracks inventory automatically. MarketingPilot adds available inventory when items are purchased and automatically subtracts inventory when it is used in a campaign, event or job. MarketingPilot makes it easy to add the costs associated with using Inventoried Items to projects. MarketingPilot supports both FIFO and Weighted Average Cost inventory valuation methods.