Mobile App

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results from a study of mobile social networking check-in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population. The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user.

The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device

Please let me know if you have any questions or would like to speak with an analyst. 

Thank you,
Sarah Radwanick
comScore, Inc.
press@comscore.com
+1 206-268-6310

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