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April 28, 2011- The leading online custom printing company; PrintingBlue is on the verge of taking another strategic decision. According to the internal sources of the company, the company is going to launch its reseller program very soon. The company is in the business of printing for the last 13 years and has a wide range of products in its offerings list. It has gained the status of leading company by offering custom products to its customers. It offers custom sticker, inexpensive box packaging, vinyl banners, flyers, leaflets, calendars and many more. Custom printing is regarded as the sole important factor behind popularity of the company. The new program has been under consideration of management since long, but some of the functional decisions took more time. Now, it has been officially decided that the company will launch a separate website which will run a separate program for the businesses. So, this means that the cheap custom sticker will be available for the reselling purposes as well. A company sources said, “We are very happy to announce the launch of reseller program. We will remain committed to our slogan of high quality in affordable rates here as well”. This clearly tells the focus of attention in the decision making process of the company. As per the information obtained by the writer, the company will try to utilize its cheap printing services to do all of the odd jobs and non traditional printing products will also be offered there. Those resellers and wholesalers, who have huge bulks of orders, will be targeted with the aim to capitalize on banners and sticker custom printing services. Normally, those companies which have big set ups do not entertain non traditional or excessively customized jobs, because these kinds of jobs result in huge cost of doing with minimal profits. So, the big business does not show interest in doing those kinds of orders by themselves. Hence, the companies like PrintingBlue work out there by offering their cheap printing services. There are many online and offline printing companies, which are offering their printing services to the resellers, however, PrintingBlue has decided to take benefit from its core competencies in this regard. The most talked about custom printing services will be capitalized on as the company will offer its 100% custom and die cut printing services in very affordable rate packages to the resellers across the markets it serves. On the other hand, the products list will remain the same as almost every kind of popular print product is available in the category. So, custom stickers, gift packaging, vinyl and outdoor banners will also be available for reseller program.