comScore: Enabling Optimization of Marketing Strategies and Customer Experience
News-Press Release
(Newsbox) 23-Jun-2011
comScore Introduces Device Essentials™ for Measuring Digital Traffic from All Devices, Enabling Optimization of Marketing Strategies and Customer Experience
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity in the U.S. by connection type and device category.
The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Introduces_Device_Essentials
Please let me know if you have any questions or would like to speak with an analyst.
Thank you,
Andrew Lipsman
comScore, Inc.
press@comscore.com
+1 (312) 775-6510
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