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As Search engines become more sophisticated, and competition becomes more intense, there is a need to stay ahead of the game in a industry that is changing on a daily basis. Once a website has been developed and rigorously approved and made live, it can then be published on the search engines to give users a wider reach and get some return on investment to the company. This can be in the form of sale of goods, or subscriptions to services, as well as others, but why is it important to check website status so often?

One of the demands of Search Engine Optimisation is keeping an upward trend. This can be in the form of link popularity or adding pages regularly (saturation) amongst others. The more pages you have in the search engines the more chance you have in converting users for terms that they are targeting.

But the key to ranking highly is in link management. If you are aware of what your competitors are doing seo wise, you will not only be able to top the trend but also build further and be the trend setter. There are numerous backlinking tools and link checkers that allow for Internet Marketers to keep ahead and check for changes in the industry, to make sure your website isn’t falling short of Google’s preferences.

Also, by monitoring and keeping an eye on what’s going on, you will formulate new ideas and concepts that can be built into existing campaigns. This natural looking strategy is perfect for Google and the like as they see this as healthy, progressive behaviour.

One should be careful, however, not to over optimise as this can sometimes work against you and really make your site stand out for the wrong reasons. As long as content is added to regularly and there is a feeling of resourcefulness and stickyness on the site, Google will be attracted to you and you will be able to reap the rewards of a well developed and well optimised website.