Toronto, Ontario – March 1st, 2012 – Lisa Shepherd, President of The Mezzanine Group, will speak at an ACETECH power session on April 20^th from 12:00 – 2:00pm at the KPMG Offices at the Bay Adelaide Centre (333 Bay Street). ACETECH is a non-profit organization that provides programs for CEO education, networking, performance and Leadership. At the B2B
Marketing Power Session, Shepherd will share practical marketing advice with ACETECH’S
CEO- and Sales and Marketing members and review case studies and real examples
that illustrate marketing trends and best practices for B2B companies at all
stages of growth.

“B2B companies achieve dramatic growth when they have a focused marketing
strategy and execute it consistently. The challenge for most B2B companies lies in knowing which tactics to use and when. My goal is to share my knowledge and experiences of others to illustrate how B2B companies can make the most of their marketing dollars,” says Lisa Shepherd.

About The Mezzanine Group
The Mezzanine Group is a Business to Business (B2B) Strategy and Marketing firm based in
Toronto, Canada. For over a decade, Mezzanine has worked with global and
local B2B companies to improve the function and performance of marketing by
providing expertise, accountability and a fresh perspective. Mezzanine knows growth – the company has twice been named to the PROFIT 100, Canada’s definitive list of fast growing
companies.

www.themezzaninegroup.com