Munich, Germany (prsafe  ) August 3, 2012 - The electronic payment market continues to experience rapid growth. According to the Capgemini market forecast, global transaction volume will reach over 30 billion transactions in the e-commerce market alone by 2013 - compared to 17.9 billion in 2010. Visa reports that in 2011 every seventh Euro in Europe was paid by card; in 2000 this figure was every 18th Euro. More and more new and alternative payment methods are appearing alongside with the growing popularity among customers of online shopping and paying cashless at the POS. Moreover, these payment methods are tailored to specific user profiles or adapted to country-specific characteristics on account of lower credit card density, for instance. Market growth thus leads to greater complexity as well as a lack of transparency. Merchants and online services are simultaneously fast-tracking their international expansion. Consequently, payment service providers (PSP) need to expand their service to include more international payment options and acquirers. However, their connection to a PSP system is technically complex and, in most cases, requires several months. The 'PayPipe' routing gateway operated by PAY.ON offers a global solution addressing both challenges.

'PayPipe' is a high-performance gateway that can be used by payment market participants to handle their transactions across the world. The API provided allows customers to connect automatically to all the systems currently operated by several hundred payment providers - from PSPs, acquirers and scheme operators to risk management providers and other financial institutions. These include over 100 different payment methods with global, continental and national payment coverage - from credit and debit cards (e.g. Visa, Mastercard, Maestro) and alternative payment methods (e.g. Giropay, PayPal, Click&Buy, instant transfer) to region-specific systems such as WebMoney. Transactions can be handled online via 'PayPipe' for all payment methods in all currencies and across all systems. As the largest routing gateway, 'PayPipe' accelerates global availability for all market participants like no other network.

As a routing gateway, the added process-related value of 'PayPipe' lies in its simplification of the entire transaction process. Instead of each provider having to set up a separate interface as is customary, 'PayPipe', as the gateway, handles all transactions for all business partners centrally via one API only. Customers therefore derive significant cost and time-to-market benefits. Customer expenditure is thus limited only to the selection of processing partners and includes the drafting of the respective contract. Transaction senders (distributors, predominantly PSPs) connect to the 'PayPipe' gateway within a week, including validation, certification, plausibility checks and subsequent test runs, and are then able to handle transactions straight away. If transaction recipients (suppliers such as acquirers, scheme operators) required by customers are not yet part of the 'PayPipe' network, these are connected to the gateway by the operator PAY.ON within six weeks. PAY.ON thus honours its service promise to make connections faster than it is customary in the market.

In addition to its functions and service, 'PayPipe' is a payment marketplace where products and services are offered worldwide and can thus also be advertised across national boundaries. Consequently, the 'PayPipe' provider portfolio includes, alongside various payment providers, a large number of risk management providers, whose service covers all risk and chargeback management interests. Customers receive support from the 'PayPipe' management team in their identification of the right strategic partners. Customers also benefit from an efficient conclusion of contracts with respective partners on account of their network affiliation.

'PayPipe' supports and transfers all possible formats (e.g. XML, GICC, URL/via GET) and transaction types (including pre-authorisation, capture, debit, credit, 3-D Secure, refund, reversal) in the context of electronic payment handling. All 'PayPipe' systems are Payment Card Industry Data Security Standard (PCI-DSS v2) certified and are operated using a high-availability infrastructure. As such, safe and reliable processing of payments is guaranteed at all times. The 'PayPipe' routing gateway is available exclusively to payment infrastructure providers such as PSPs, acquirers and scheme operators. PAY.ON's market position is therefore neutral in relation to its customers as well as to merchants and online shops.

Highlights:

- Largest routing gateway for all types of payment providers worldwide

- One API for processing any number of payment partners

- Specialist in payment processing and integration of payment market participants

- Swift integration of customer systems into the 'PayPipe' gateway

- Worldwide, transparent marketplace for payment products and services

- Cooperation advice from 'PayPipe' management teams

- Support and fulfilment of all payment and PCI-specific requirements

Further information can be found at www.payon.com.

About PAY.ON:

PAY.ON AG is the world's leading operator of payment infrastructure systems and supplier of the white-label platform 'PaySourcing' and the routing gateway 'PayPipe'. 'PaySourcing' makes it possible for customers to outsource all relevant payment and risk-management processes or procure them via cloud computing and thus become a payment service provider themselves whilst saving costs, time and resources. 'PayPipe' is a high-performance payment gateway that connects all payment market participants with each other across the world via a single interface. Accordingly, 'PayPipe' accelerates global availability for all market participants like no other network. 'PayPipe' allows transactions to be processed online for all payment methods in all currencies and across all systems. All PAY.ON systems are PCI-DSS-certified and thus guarantee compliance with the security standards and requirements that apply to the international payment market. Further information can be found at www.payon.com.

PAY.ON AG - Press contact:

Wilhelm Fuchs

Manager Global Press and Public Relations

Phone: +49 89 45 230 562 begin_of_the_skype_highlighting +49 89 45 230 562 end_of_the_skype_highlighting

Email: press@payon.com

URL: www.payon.com

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