These VAS applications are what the industry needs the most as bearer services become increasingly commoditized. Furthermore, our research indicates that consumers and enterprise customers will increasingly identify more with the brand that offers VAS applications rather than bearer services.
 
 This places even more pressure on traditional service providers to employ Next Generation Network (NGN) OSS/BSS environments that enable them to have more choice and control over which third parties provide VAS applications in their networks.
 
 This report evaluates the drivers for NGN OSS/BSS, specific areas impacted, and the anticipated impact and actions incumbent operators must take in response to the threat of Google and the opportunity of creating a more open service creation and operational environment. The report also includes a revenue forecast for NGN OSS/BSS in the areas of Billing and Customer Care, Mediation, and Revenue Assurance.
 
 Target Audience:
 
 NGN OSS/BSS vendors and service suppliers
 Incumbent and traditional network service operators
 Google and their customers, partners, and competitors
 
 Table of Contents:
 
 Executive Summary 3
 Introduction 4
 Existing OSS/BSS Challenges 5
 Drivers for Google Impacting NGN OSS/BSS Systems 5
 Key NGN OSS/BSS Segments Google will Impact 8
 Billing and Customer Care 8
 Mediation 9
 Revenue Assurance 10
 SWOT Analysis of Google in NGN OSS/BSS 11
 Strengths 11
 Weaknesses 11
 Opportunities 12
 Threats 13
 Summary and Recommendations 14
 Incumbent Operators 14
 Content, Commerce, and Application Providers 16
 NGN OSS/BSS Vendors 16
 Google 18
 
 For more information kindly visit :
 http://www.bharatbook.com/detail.asp?id=201989&rt=The-Impact-of-Google-on-NGN-OSS-BSS-Solutions.html
 
 Related Reports
 
 Next Generation Network OSS/BSS Market and Forecast 2011-2016 
 http://www.bharatbook.com/detail.asp?id=46920&rt=Next-Generation-Network-OSS-BSS-Market-and-Forecast-2011-2016.html
 
 Global OSS/BSS Software Market 2010-2014 
 http://www.bharatbook.com/detail.asp?id=179532&rt=Global-OSS-BSS-Software-Market-2010-2014.html
 
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