Demand for food will always be consistent and, therefore, in times of economic instability the food market generally outperforms other sectors. However, the cost of ingredients for biscuits and cakes has increased dramatically since 2008, with valuable commodities, such as wheat, sugar and cocoa, soaring in price in late 2009 and early 2010. Inevitably, these increases have gradually been passed down to the consumer.

As with most markets during the recession, price was paramount in attracting customers. This led to a wave of discounting in 2009, particularly on branded biscuits, as well as the introduction of numerous value and tertiary supermarket brands, which appealed to cash-strapped consumers. As a result, volume sales increased, while value growth remained relatively weak. However, in 2010, rising commodity prices which were being absorbed by manufacturers began to trickle down to retail level, making heavy discounting and promotional activity no longer possible. These increases in retail pricing led to a rise in value sales, while volume sales decreased, as consumers reigned in their expenditure on non-essential food items.

Manufacturers have been tapping into emerging markets in order to boost volume sales. For example, many companies now produce ‘on-the-go’ snack products — miniature, bagged versions of existing products that can be eaten ‘on-the-go’ or as part of a lunchbox. Larger versions of these ‘bagged’ products, called ‘sharing packs’, have also grown in popularity.

Increased demand for healthier products has been the most capitalised on trend, with an explosion of healthy-eating products being introduced to the market in recent years. WeightWatchers and Go Ahead! are among the most well-known brands, both of which now offer a wide range of products which have expanded rapidly. Tertiary brands have also cashed-in on the success of healthy eating snack products and now offer a variety of similar food items. Some manufacturers have also begun to remove unhealthy ingredients from their recipes in order to appeal to a more health-conscious public.

In the future, Key Note predicts further increases in market value, as well as a recovery in volume sales, thanks, in part, to the rapidly-expanding healthy eating ranges, along with the solid, steady performance of chocolate biscuit bars, which have remained a consumer favourite.

Table of Contents :

Foreword
Hot Points
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTORS
Biscuits
Sector Headings
Cakes
MARKET TRENDS
Responses to the Recession
Volumes and Value
Miniature Products
Healthier Eating
ECONOMIC TRENDS
Population
Gross Domestic Product
Inflation
Unemployment
Household Disposable Income
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
BY MARKET SECTOR
Biscuits
Cakes
OVERSEAS TRADE
Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
Food Safety Act (1990)
Food Labelling Regulations (1996)
Food Standards Act (1999)
Other Food Legislation
KEY TRADE ASSOCIATIONS
CAOBISCO
Food and Drink Federation
The Food Processors Association
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Bahlsen Management Ltd
Burton's Foods
Finsbury Food Group PLC
Greencore Group PLC
The Jordans and Ryvita Company Ltd
Nestlé UK Ltd
Northern Foods Grocery Group Ltd
Premier Foods PLC
United Biscuits (UK) Ltd
Other Companies
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Main Media Advertising Expenditure
Exhibitions and Trade Shows
Brand Strategy
INTRODUCTION
COMPANIES' BRANDS
Bahlsen
Budgens
Burton's Foods
Duchy's Originals
Fabulous Bakin' Boys
Finsbury Food Group
Gü
The Jordans and Ryvita Company
Kellogg's
Kraft Foods
Mars
Nestlé
Northern Foods

For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=9948&rt=Biscuits-Cakes-2011-Market-Report-Plus.html

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The 2011-2016 World Outlook for Crackers, Biscuits, and Related Products
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