This Packaged Facts report examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars.
 
 Food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and continued innovation in delivery formats. Eating trends such as the blurring of meals and snacks and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market. http://www.bharatbook.com/market-research-reports/food-market-research-report/food-bars-in-the-us-cereal-granola-bar-and-energy-nutrition-bar-trends.html
 
 This report is based on information gathered from primary, secondary, and syndicated sources. Primary research involved consultation with industry sources and a Packaged Facts online consumer survey conducted in February-March 2012. Secondary research involved the evaluation and comparison of data and information found in financial, trade, and government sources, as well as company media. Analysis also draws on mass-market sales-tracking data from SymphonyIRI and national consumer survey data from Experian Simmons. Marketing Research
 
 Chapter 1: Executive Summary
 Scope and Methodology
 Food Bar Market Overview
 Cereal Bars
 Granola Bars
 Energy/Nutrition Bars
 A Boom in Food Bars
 Food Bar Market Approaches $5.7 Billion in 2011
 Table 1-1: U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2007-2011 (in millions of dollars)
 Market Projected to Near $8.3 Billion in 2016
 Table 1-2: Projected U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2011-2016 (in millions of dollars)
 Long-Term Food Trends Framing Market Growth
 The Cereal/Granola Bar Category
 Insights and Opportunities
 The Market for Cereal/Granola Bars
 Different Trajectories for Cereal Bars and Granola Bars
 2012 U.S. Retail Sales Projected at $3.2 Billion
 Table 1-3: U.S. Retail Sales of Cereal Bars and Granola Bars, 2010 vs. 2011 (in millions of dollars)
 Table 1-4: U.S. Retail Sales of Cereal Bars and Granola Bars, 2012 (in millions of dollars)
 Table 1-5: Projected U.S. Retail Sales of Cereal Bars and Granola Bars, 2012-2016 (in millions of dollars)
 
 Trends and New Products
 Retail Dynamics
 Demographics for Consumers
 The Energy/Nutrition Bar Category
 Insights and Opportunities
 The Market
 U.S. Retail Sales of Energy/Nutrition Bars Reach $2.5 Billion
 Table 1-6: U.S. Retail Sales of Energy/nutrition Bars, 2008-2011 (in millions of dollars)
 Double-Digit Growth for Lifestyle/Wellness & Diet Bars in Natural Channel
 Retail Sales Projected to Approach $4.5 Billion in 2016
 Table 1-7: Projected U.S. Retail Sales of Energy/nutrition Bars, 20011-2016 (in millions of dollars)
 Trends and New Products
 Milk Proteins Improve the Palatability of Energy/nutrition Bars
 Gelatin as a Protein Source and Texturizing Agent in Energy/nutrition Bars
 New Functional Ingredients Jazz Up the Market
 Retail Dynamics
 Mass Merchandisers at 30% Category Share
 Demographics of Energy/Diet Bar Consumers
 
 For more information kindly visit :
 Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends
 
 Or
 
 Bharat Book Bureau
 Tel: +91 22 27810772 / 27810773
 Fax: + 91 22 27812290
 Email: info@bharatbook.com
 Website: www.bharatbook.com
 Follow us on twitter: http://twitter.com/#!/Sandhya3B