This report supplies information on the sanitary ware and baths Italian market and its competitors: market trends, SWOT and key success factors analysis, major companies performance indicators (total turnover, sector specific turnover, market shares and export quotas), business prospects and trends. http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/sanitary-ware-and-baths-in-italy.html
 
 Scope
 The sector includes various product types that form part of the wider bathroom fixtures/ furnishings sector. Business Research
 
 Product technology: various technology is used in the sector. In the sanitary ware segment, the technology is based on the moulding, firing and varnishing of mineral raw materials (clay, china clay, feldspar and quartz), which based on the grain and porosity become categorised after processing as vitreous china, fine fire clay and fire clay. In the baths segment, the raw materials used are metallic (steel, cast iron) or plastic (methacrylate, special resins, other synthetic materials). These are thermoformed or cast; in the manufacture of whirlpool baths hydraulic and electronic systems are included to power the water jets.
 
 Function: establishment of the bathroom as an area not only for personal hygiene, but also comfort and wellbeing through the creation of a well decorated and tastefully furnished environment.?
 
 Client groups:
 - Direct clients : there is a degree of crossover between clients and commercial intermediaries. Direct clients include: wholesalers and purchasing groups, small and large stores specialising in bathroom furniture, general furniture stores, DIY centres, installers, construction companies, contractors and the hospitality industry.
 - End customers: these are predominantly private users of domestic bathroom furniture, as well as public and private operators installing sanitary facilities in the tertiary and industrial sectors.
 
 Segments
 - Sanitary ware, includes:?
 • Bathroom ceramics: traditional washbasins, fitted washbasins, surface-mounted washbasins, console washbasins, countertop basins, shower columns, toilets, bidets, storage units, shower trays;?
 • Kitchen ceramics; kitchen sinks;?
 • Special ceramic products: wash tubs, washbasins and toilets for schools and hospitals, washbasins and toilets for the disabled, small hand washbasins, special items.
 
 - Baths include the following products:?
 • Steel and cast iron baths: these are manufactured in various sizes and thicknesses in the traditional rectangular shape. Cast iron baths, which are all imported, are characterised by their traditional style and limited target market;?
 • Simple acrylic baths: the materials are lighter, allowing greater variety of shape, the segment is typified by high level functional and design solutions.
 • Acrylic whirlpool baths: these are top of the range products. The technology used, based on pumps fitted in between the two shells of the bath and nozzles on the inside surface, allows water jets to create a massage effect. Various luxury models are available, including larger sizes and different shapes, with numerous complementary functions. Combined versions include a shower enclosure.
 
 Methodology
 In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
 - the gathering of information questionnaires that are filled out by the main companies on an annual basis;
 - the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
 - the processing of information belonging to the Cerved Group about Italian economic realities.
 
 The strategies and performances of the largest players in each sector are looked at in dept in the Competitors report. In all the cases in which a specific source is not indicated, the information published in the report must be intended as extracted and processed from the Cerved Group's proprietary information. Each sector addressed in the Competitors products may be the subject of a dedicated presentation in the company or developed during a training course on the same subject.
 
 Companies Mentioned
 A.R.T. CERAM. S.R.L.
 ALEXA 3000 S.R.L.
 ANTONIOLUPI DESIGN S.P.A.
 AQUALIFE S.R.L.
 AZZURRA SANITARI IN CERAMICA S.P.A.
 BLU BLEU S.R.L.
 CERAMICA ALTHEA S.P.A.
 CERAMICA CATALANO S.R.L.
 CERAMICA CIELO S.P.A.
 CERAMICA ESEDRA S.R.L.
 CERAMICA FLAMINIA S.P.A.
 CERAMICA GLOBO S.P.A.
 CERAMICA GRAVENA S.R.L.
 CERAMICA SANITARIA BORGHETTO CE.SA.BO. SCARL
 
 For more information kindly visit :
 Sanitary ware and baths in Italy
 
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