New York, NY (prsafe) May 23, 2012 - Lycamobile Chairman Subaskaran Allirajah has now chosen to chronicle his experience in the mobile technology through blogs. He shall be discussing trending topics in the field, besides speaking about his company's role as the largest provider of high quality international mobile calls.

"Mobile technology is going places, but small and medium businesses are failing to keep up with the changes. Some of them are only designing products and services that cater only to the desktop user. It's time they wake up and smell the coffee or become obsolete. My blog is aimed at helping these SME's become aware of these changes and incorporate them in their business life," says Subaskaran Allirajah. He was solely responsible for the development of Lycamobile and even received the Community Award on behalf of the company.

It is a known fact that consumers now make major purchasing decisions through their smart phones. In fact, they can even use their mobile phones to pay for their purchases- just wave a phone at one of the Near Field Technology device, and the payment is made! Everything from bank accounts to personal bills can be handled through mobile phones. Businesses that aren't accessible to these technologies are shutting the door on a major market. But this weblog focuses on the latest technology to hit the market, besides discussing about Lycamobile's achievements in the industry.

To the uninitiated, Lycamobile has crossed its eight million customer base with presence in countries including France, Australia, Denmark, Belgium, Italy, Spain, Norway, Netherlands, Switzerland, Sweden, UK and Germany. It was also awarded the Power Business of the Year for 2011. It is also known for providing inexpensive calling cards available for both landlines and mobiles. Some of the benefits of using Lycamobile include high quality network on roaming, free voicemail, multilingual customer service all round the clock and facility of keeping existing number.

About Subaskaran Allirajah: Subaskaran Allirajah is the Chairman of Lycamobile, the largest Mobile Virtual Network Operator. They offer pay as you go SIM connections at a reasonable rate and put forward a wide coverage area. They also provide financial entertainment and travel products to those who live far away from their homes.

To know more, visit, http://www.subaskaranallirajah.blogspot.in/

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