launches Adiquity, Asia's first Mobile Ads Optimization Platform

11-Apr-2011 | News-Press Release

Bangalore(India): announced its foray into Mobile Advertising through the launch of its global mobile ads platform - Adiquity. Adiquity enables Mobile Publishers generate higher monetary returns from their Mobile properties. The global mobile ads platform works for the mobile publishers and applies real time optimization on global ad inventory accessible through its several ad network partners from across the world.

Adiquity already generates more than 1.5 Billion impressions/month across hundreds of publisher partners with users coming from 200+ countries across APAC, US, Europe and Africa. This makes it the largest mobile mediation network based in Asia.
Adiquity's sophisticated mediation and optimization technology ensures the selection of the most appropriate ad for a mobile ad request taking into account several signals including geography, category, devices, carrier information, ad type, pricing etc on a real time basis.
The platform realizes the critical importance of latency/response time for its publisher partners. The optimization technology uses advanced algorithms to ensure that ads are served on its publisher sites with the quickest response times possible.
Apart from helping mobile publishers monetize better, Adiquity also enables Ad Networks gain instant and scalable access to a diverse and quality mobile user base without incurring the associated acquisition costs and overheads.

"The last few months have seen hundreds of publishers signing up with Adiquity and realizing increased monetary gains through the platform. The publisher base has shown phenomenal growth both in terms of volumes and diversity of mobile users. Our high performance mobile platform can scale upto 10X of the current volume with the existing infrastructure", said Anurag Dod - CEO,

The platform continues to see widescale adoption by publishers and ad networks across the globe.
Adiquity is a part of, a Sequoia Capital and Sandstone funded company based in Bangalore, India. was founded in 2006 and has strong expertise in search and real time optimzation technology. Its product portfolio includes Web Search, Vertical Search and Mobile Ads Platform.

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