Linen Club Launches Rakshabandhan Campaign

07-Aug-2011 | News-Press Release

Linen Club, the premium brand from Jayashree Textiles – a unit of Aditya Birla Nuvo, has rolled out its Rakshabandhan Campaign. The campaign is a simple one, where you have to share the most thoughtful thing your brother or sister has done for you. The entries will be judged on different criteria like writing, feelings that the participant wants to express, creativity, and others. The best entry will get not 1 but 2 Linen Gift Packs – a gift pack for their brother/sister and one for them!

There’s a huge excitement amidst the Linen Club community members.  Sadhana Nagi, one of the members says “I have participated in the contest and hope to win it. My brother loves to wear linen and what best gift other than linen his favorite fabric on Rakhi.” There’s another participant who says “I was searching for a gift for my little sis and then I stumbled upon this contest. It looks great…if I can win it I can surprise her with a linen gift pack on Rakhi. I think the gift will be useful for her as she wears linen trousers to her office (you know how it happens in typical corporate offices)”.

The contest ends on the morning of 6 Aug 2011 and the winner will be decided in a day or two. To participate in the contest one has to be the member of  Linen Club’s Facebook community which has over 1,25,000 members. The contest is running at Linen Club’s Community Blog and Facebook Community.

For more info please visit,

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