X-cite by Alghanim Electronics opens it's expanded all new showroom at The Avenues

26-May-2012 | News-Press Release

Once again, X-cite by Alghanim Electronics reinforced its leadership in Kuwait’s electronics market by opening its expanded showroom at The Avenues mall in Kuwait. The all new showroom introduces spacious layouts and a stylish look and feel that enhances customers shopping experience.


Mr. Samer Sayegh, Vice President of X-cite by Alghanim Electronics, opened the showroom during the official opening ceremony in the presence of VIP guests, X-cite’s senior management and the local media. After cutting the ribbon, Mr. Samer Sayegh guided the invitees and media through an introductory tour inside the various sections of the showroom. A brief summary about each section was highlighted to explain the background of every concept and theme of the newly designed sections.


Mr. Samer Sayegh explained the reason behind the exceptional development of X-cite’s showrooms, “Over the past years, we exerted all our efforts to enhance our communication and interaction channels with our customers and visitors. As a result of which we have a rich knowledge base of customer expectations, insights and feedback. After conducting detailed marketing studies and research to see the shopping trends and behaviors of customers in Kuwait, we utilized the results to create a significantly enhanced shopping experience for our customers. We transformed our customers’ expectations and wants into a shopping environment that embodies the most advanced and modernized electronics showroom in the region.


The new and spacious X-cite showroom at the Avenues mall exudes a modern and sleek vibe. With X-cite’s signature touch –feel-interactive displays, more than 10,000 products are now easily accessible to customers. The multi-cultural bilingual trained product specialists ensure that customer can get a deeper insight into how the product works or how modern technology converges to make life easier and better. One of the most eye-catching sections is the gaming zone which is the largest in the Middle East. Filled with the latest games and gadgets in the market, the game zone also allows customers to try out different gaming consoles or play network games before buying. The home theater section showcases the widest range of sound and video products. The high technology system in the listening rooms allows customers to test the combinations of home theater kits before making that all important purchase decision. There are different product test/experience zones that customers can try out different products. Shopping at the X-cite store is a one stop solution as it provides for all solutions including Easy credit product financing to instant skinning and laser customization, all under one roof.



About X-cite by Alghanim Electronics

X-cite is the largest consumer electronics retailer in Kuwait and the Middle East. Headquartered in Kuwait, the award winning retailer delivers a modern, dynamic and convenient shopping experience with the primary objective of delighting its customers. With touch and feel displays, cash and carry shopping, a highly trained multilingual sales staff and the latest gadgets and gizmos, shopping at X-cite is an unforgettable experience. Operating a network of 17 stores in addition to the regions premier e-commerce electronics website, X-cite’s customers are offered an unparalleled shopping experience by providing access to amazing range of international brands under one roof. The X-cite experience is further enhanced by providing customers with Easy Credit, 24-hour shopping in select outlets and extended warranty programs with 24-hour free delivery and installation services. X-cite’s shopping experience is also available online at www.xcite.com  in both English and Arabic where customers can browse and shop for the latest in technology products.


Media Contact:


Aniltom P Thomas

Brand Marketing Manager

Alghanim Electronics

Tel: +965 1881111 ext 3604







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