X-cite By Alghanim Electronics Wins Best Retailer at the 2012 Middle East Retail Academy Awards

02-Jun-2012 | News-Press Release

X-cite by Alghanim Electronics won the Kuwait Retailer of the Year award for the 4th consecutive year from Middle East Retail Academy (MERA). The award ceremony was part of the annual 2012 Distree channel networking event held at Furjairah, UAE.  The award is bestowed to international retailers for excellence in retailing across a range of criteria that includes successful channel engagement strategy, implementation of best business practice in retailing and in being able to provide its customers access to the latest technology products within a world class retail environment.


More than 300 senior executives from the vendor community took part in a live electronic vote at the MERA 2012 Awards' gala dinner. Farouk Hemraj, CEO at DISTREE Events, organisers of the ‘MERA: 2012 Awards’, said:  “The Middle East ICT and CE channel continues to develop and mature at a rapid pace and the retailers picked out at the ‘MERA: 2012 Awards’ are all playing a key role in driving this development across the region.” The annual MERA Awards are now firmly established as a benchmark for retail channel excellence in the Middle East market.” X-cite’s dominance in the Kuwaiti market was underlined by its overwhelming success in this category with the retailer securing a hugely impressive 82% share of the live vendor vote. 


The award was announced after X-cite had recently opened its all new and expanded outlet at the Avenues mall in Kuwait. The new and spacious X-cite showroom at the Avenues mall exudes a modern and sleek vibe. With X-cite’s signature touch –feel-interactive displays, more than 10,000 products are now easily accessible to customers. The multi-cultural bilingual trained product specialists ensure that customer can get a deeper insight into how the product works or how modern technology converges to make life easier and better. The retail environment and shopping experience at the outlet is the best example of how MERA endorses retail channel excellence in the Middle East  market. X-cite with its network of 17 stores and online portal at www.xcite.com  is the market leading retailer for consumer electronics and home appliances in Kuwait and across the Middle East.


 Samer Sayegh, Vice President - Alghanim Electronics said “The Retailer of the year award comes straight after the opening of the all new and expanded X-cite store at the Avenues Mall. The award recognizes our efforts to enhance the shopping environment and bring to market the most advanced electronics showroom in the region.” X-cite has won numerous awards from various international organizations in the past including being the Superbrand for Kuwait, Best Retailer Middle East at MERA 2011 as well as Super Retailer from Reseller Middle East 2011.




About X-cite by Alghanim Electronics

X-cite is the largest consumer electronics retailer in Kuwait and the Middle East. Headquartered in Kuwait, the award winning retailer delivers a modern, dynamic and convenient shopping experience with the primary objective of delighting its customers. With touch and feel displays, cash and carry shopping, a highly trained multilingual sales staff and the latest gadgets and gizmos, shopping at X-cite is an unforgettable experience. Operating a network of 17 stores in addition to the regions premier e-commerce electronics website, X-cite’s customers are offered an unparalleled shopping experience by providing access to amazing range of international brands under one roof. The X-cite experience is further enhanced by providing customers with Easy Credit, 24-hour shopping in select outlets and extended warranty programs with 24-hour free delivery and installation services. X-cite’s shopping experience is also available online at www.xcite.com  in both English and Arabic where customers can browse and shop for the latest in technology products.


Media Contact     

Aniltom P Thomas

Brand Marketing Manager

Alghanim Electronics

Tel: +965 1881111 ext 3604

Tel +965 2496 3604





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