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On March 28, 2011, The Africa Trade Office will kick off Export One: Africa, an international business course designed to enhance the abilities of Small and Medium-sized Enterprises (SMEs) in the Washington Metropolitan Area to conduct business internationally. The course, taught by Bowie State University professors, will give a detailed review of the fundamentals of international business and trade; and, it will also demystify trade for U.S. firms. Export One: Africa will be held for eight consecutive weeks, Monday evenings from 4:55pm to 7:25pm (March 28 – May 16, 2011). The 2011 Export One: Africa course is designed for CEOs and their business development officers, and college students with a concentration on international business. The course will weave principles of international business with practical recommendations of government and private sector practitioners. Course topics include: The Business Plan, Marketing and Market Research, Supply Chain Management, Managing Your International Business and International Partnerships. The curriculum provides an opportunity to complete an export-marketing plan, participate in a trade mission to Ghana, and serve as a catalyst to making international contacts for potential trade deals. The Africa Trade Office (ATO), established in 2008 through a SBA grant, supports a partnership with Bowie State University International Business Initiative (BSU-IBI), along with its Department of English and Modern Languages and Addis Ababa University (AAU) in Ethiopia, to enhance the abilities of current and potential SMEs in their globalization efforts to do business internationally. ####

For Immediate Release March 7, 2011

For Information Contact: Pat Thornton, Director of Marketing Prince George's County EDC (o) 301-925-0244; (c) 240-533-5084