Google plans to spend up to $100 million on a YouTube revamp
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(Newsbox) 07-Apr-2011
Google plans to spend up to $100 million on a YouTube revamp to compete in the broadcast space. It's in part an effort to attract loyal users, and, in turn, advertisers, according to a Wall Street Journal report.
Google plans to spend up to $100 million on a YouTube revamp to compete in the broadcast space. It's in part an effort to attract loyal users, and, in turn, advertisers, according to a Wall Street Journal report. Plans include an updated homepage with special channels, some of which will highlight original programming. The channels will also redistribute content that already exists.
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