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For Immediate Release: Portsmouth, UK – Jun 14^th 2011:

Max Germ Guard™ Fibre Shield™ recently launched by Vitec Global is a fabric protector that breaks with convention in many unique ways. For a start, it is chemically different from the usual array of antimicrobials and disinfectants, it is water-stabilized, and the protection is not destroyed by further washing and cleaning of the fabric.

“People need a powerful fabric protector against the menace of microbes in household fabrics," said Chris Lomas, managing director of Vitec Global. “On average, carpets contain over seven billion bacteria per square metre, and upholstered settees and easy chairs have their full share too.

“These bacteria are proven to affect health through respiratory problems and skin conditions. Max Germ Guard™ Fibre Shield™ is radically different from the average fabric protector. We believe it is the best possible form of antimicrobial protection a family can get.”

One major break with convention was to make the product totally environmentally friendly so it can be used anywhere quite harmlessly. It contains no mercury, lead or tin, or heavy metals of any kind, and it contains no phenols or formaldehyde either. Exhaustive tests show this to be one of the most environmentally friendly fabric protector chemicals available on the market today.

Another unconventional approach taken by Max Germ Guard™ Fibre Shield™ is its ability to modify the surfaces it is used on by making them permanently algicidal, fungicidal and (most importantly) bactericidal.

“This is an antimicrobial fabric protector that doesn’t seek to modify the microbial life it encounters,” said Chris Lomas. “This is a killing machine that seeks only to destroy the microbes that come into contact with the modified surface of the carpet or household furnishings of a home. Max Germ Guard™ Fibre Shield™ creates conditions whereby it literally stabs the microbes to death in a very proactive manner.”

Eliminating bacteria at source means they do not have time to cause the usual discolouration and staining of a carpet, typical of bacterial action. It also means that odours caused by bacteria are reduced or even eliminated as well.

Breaking with convention often means compromising in some way, but Max Germ Guard™ Fibre Shield™ seems to have achieved the best of all possible worlds. It is a fabric protector that allows washing of the protected fabric without reducing the effectiveness of the treatment. The chemical solution doesn’t evaporate into the air, and its effect on microorganisms doesn't lessen over time.

About the Company:

Vitec Global Limited manufactures and supplies a wide range of advanced and environmental friendly antimicrobial products worldwide. They also offer Max Germ Guard™ Fibre Shield™ which is a revolutionary new antimicrobial product protection solution that inhibits the growth of microbes, such as bacteria, mold and mildew. This carpet and upholstery cleaning product, permanently bonds molecularly to its surface to form a new antimicrobial surface which is durable, resistant and ready to destroy harmful bacteria.

Contact Information:

Chris Lomas

Managing Director

Vitec Global

Unit E11 Voyager Park

Portfield Road

Portsmouth

P03 5FL, UK

Tel: +44 (0)2392 666 053

Email: enquiries@vitecglobal.com

Website:  http://www.maxfibreshield.com/