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Consumer health was led by Zentiva ks, followed by domestic company Walmark in 2011. Other leading players within consumer health were GlaxoSmithKline sro, Teva Czech Industries sro and domestic company Green Swan Pharmaceuticals CR as. Although multinationals led sales of OTC products, two domestic companies, namely Walmark and Green Swan Pharmaceuticals, dominated sales of vitamins and dietary supplements in 2011. The success of these leading players lies in their well-established brands which enjoy consumer trust in terms of quality and safety.

Consumers economise in order to reduce their expenses
On-going poor economic situation and the connected uncertainty among consumers brought some changes in customer behaviour at the end of the review period. Firstly, consumers thought more about their purchases and tended to buy products that they really needed, and secondly, many consumers became more economical in their consumption and purchases. Within consumer health, these changes were seen in the increased demand for products sold in higher pack sizes which offered more advantageous prices. Furthermore, consumer health products were also purchased less frequently as reserves by many consumers.

The Consumer Health in Czech Republic market research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

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• Gain competitive intelligence about market leaders
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Major points covered in Table of Contents of this report include:
EXECUTIVE SUMMARY
Consumer health hampered by worse economic situation
Consumers economise in order to reduce their expenses
Zentiva, followed by domestic company Walmark, leads sales in 2011
Chemists/pharmacies remains most important distribution channel
Consumer health is predicted to see satisfactory growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Ongoing poor economic situation negatively impacts sales of consumer health products
All leading producers maintain their value shares in 2011
Private label products remain limited
Chemists/pharmacies remains a key distribution channel
Lifestyle, growing interest in self-medication, prevention and rising health awareness are main drivers of sales of consumer health
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 2 Life Expectancy at Birth 2006-2011
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2006-2011
Table 4 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 5 Consumer Health Company Shares 2007-2011
Table 6 Consumer Health Brand Shares 2008-2011
Table 7 Penetration of Private Label by Category 2006-2011
Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
Summary 1 OTC Switches 2009-2011
DEFINITIONS
SOURCES
Summary 2 Research Sources
Consumer Health in the Czech Republic – Company Profiles

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