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Oracle Digital, an established Perth digital marketing company, has strengthened its set of products and services in order to help clients keep abreast with the changes taking place over the online world.

This modification of services from the company was in response to rumours from observers and experts that Google has recently refreshed its Panda algorithm – which may affect the sites of numerous online businesses immediately. The last Google update was released on June 8. Consequently, on June 25 - Google confirmed that it was releasing its Google Panda 3.8.

The latest refresh has baffled many considering that their algorithm changes only took place once a month - unlike with the Panda 3.8, which was already the second for the month. But Google explained that this latest version is not, strictly speaking, an algorithm change. It then explained that the purpose was mainly to capture websites that needed to adjust with Panda modifications and also to release those that have complied accordingly.

With this statement, analysts believe that there is a big chance that website owners might be experiencing some fluctuations and changes in their Analytics reports and in their SERPs – which is why they are suggesting that the necessary changes and adjustments be done in order to avoid any of these untoward consequences.

According to established SEO professionals, there are numerous ways where one can use the new algorithm to its advantage, explaining that Google Panda was set out to be a tool to ensure quality of content, thereby serving as a filter to ferret out low-quality contents, links and other inefficient methods.

In addition, experts suggest that site owners must remove low quality site content and start creating content that is unique, original and deviate from making any duplicate content that is already present all over the Internet. Keyword spamming and having excessive ads are also considered as strategies that may result to a site or post being considered as low-quality.

In effect, industry analysts and experts believe that every site must aim to be an authority in order to become more successful in the niche or field that they are catering to. But, they must be able to use the proper strategies and procedures in order to generate authority.

James Corby, Business Development Director of Oracle Digital, shares his expert opinion regarding the matter. He said, “There is really no need to be afraid of any of the Google algorithm changes taking place, as long as you are using holistic techniques in your online efforts. You just have to remember that all that Google wants is quality and not necessarily quantity - if you are prepared to roll up your sleeves and contribute regularly to your industry online, then success will follow quickly after. Gone are the days of dodgy, surface level tactics to deliver online marketing success.”

Oracle Digital, an established Internet marketing company offering SEO services in Perth , is also well known for providing clients from Melbourne, Sydney, Perth, Brisbane, Adelaide and other parts of the country with effective products and services for social media management, reputation management and for many other online marketing purposes.

For more information about Oracle Digital and how their services can help you – please call them at 1300 899 851 or you can visit their business website at http://www.oracledigital.com.au.