Voice Group Highlights the Importance of Market Research for Appointment Making

26-Jul-2012 | News-Press Release

Sheffield, UK (prsafe ) July 23, 2012 - First impressions count; make an error at the first hurdle and the race is over moments after it began. Setting appointments that are going to lead to further business is an art that companies need to master in order to grow and expand. Voice Group can help businesses of all sizes and in a broad variety of industries with appointment making. As a contact centre and marketing solutions company, Voice Group is highly specialised in appointment making and lead generation and utilises a highly skilled team of market researchers to ensure appointments are made and kept and relationships are maintained.

Voice Group can't express enough just how important marketing research is to qualified appointment setting. It points out that market research is the master key that opens many doors. Market research enables Voice Group's appointment making staff to go in well prepared. It is able to target specific audiences that are qualified and highly likely to convert into leads, appointments and eventually sales. Knowing about target audiences, their backgrounds and interests helps appointment makers target their communications with potential clients.

Voice Group values marketing research to such a high level it chooses to conduct all of its research in house. It employs highly experienced, well trained and Interviewer Quality Control Scheme accredited researchers to ensure the job gets done to a level it deems necessary. Researchers utilises all available research methods including desktop, qualitative and quantitative methods; all results are put through scrupulous statistical analysis and conclusions are clearly and accurately drawn.

It is this high level of skill and professionalism which entices many firms to choose Voice Group's services rather than attempting to carry out appointment setting in house. Voice Group has years of experience in the contact services industry and this experience sets it apart from its competitors and makes it a cost-effective option for businesses looking for fast, accurate and reliable results.

Voice Group was created by a group of likeminded directors with a combination of over 100 years of experience. We specialize in market research, call centre operations, disaster management and other business to business methods of lead generation and research


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