Kristie Lorette, marketing copy and content expert, announces the February teleseminar call of her monthly series. The February call topic is how to write and use e-newsletters as a compelling marketing tool for small businesses.

The free teleseminar titled “Action Marketing Copy: Putting Powerful Content in Your E-newsletters” takes place on February 8, 2011 at 1:00 PM Eastern Time. Participants will learn the anatomy of an e-newsletter and how to combine informational and promotional copy to create effective e-newsletters.

The series continues on a monthly basis with a comprehensive lineup of topics, techniques and strategies that walk small business owners through putting together effective marketing copy and content in a step-by-step manner. Teleseminar participants walk away with a blueprint with proven solutions for creating and disseminating effective marketing copy and content throughout the year. One new call happens monthly at 1 PM Eastern Time.

Participants may now register for the February call at http://eepurl.com/cgv7D.

“Most small business owners know how effective e-newsletters are as a marketing tool for their business. The problem is that they struggle with what an e-newsletter contains and how to balance informational copy with promotional copy. The struggle ends with this call, which walks them through the anatomy of an e-newsletter and then shows them how to use both information and promotion as content for the newsletter,” says Kristie Lorette.

Register for the free call at http://eepurl.com/cgv7D.