London, London ( prsafe ) May 22, 2012 - Launching December 2011, luxury online Men's and Women's retailer THENANDNOWSHOP.COM is the ultimate destination for the latest designer trends, past and present.

Synonymous with cutting-edge fashion, combining effortless design with a 'full fashion' concept THEN AND NOW provides an edited offering across past and new season collections. Offering emerging and established designers for NOW whilst THEN provides past collections at discounts up to 70% off RRP.

Delivering this through a dual aspect site, with the 'THEN' section offering customers the opportunity to purchase carefully selected designer collections from must-have past seasons including Atalanta Weller, Maria Francesca-Pepe, Kirk Originals and Viking Wong. One off and archive pieces which have also been sourced globally for the site from past seasons include Georgia Hardinge, American Retro, Jean-Pierre Braganza, Eugene Lin and Zoe Tees.

The 'NOW' section also includes exclusive pieces from new season collections including Zoe & Morgan's 'LOVE' ring created in a rose gold and ruthenium colourway, Fashion Fringe winners Fyodor Golan are creating bespoke gowns whilst the covetable H by Harris brand offers their iconic quilted rucksack in a soft blush leather, all available exclusively at THENANDNOWSHOP.COM.

The site encompasses a premium customer service experience with online feedback and Q&A facility, luxury packaging and gift-wrapping facilities with free returns on THEN AND NOW product. WWW.THENANDNOWSHOP.COM

For further information, samples, high-res images and prices please contact TRACE Publicity +44(0)207 240 9898. www.tracepublicity.com

EDITORS NOTES: Following a successful career in the city, entrepreneur Lian Michelson founded THEN AND NOW in 2011. Catering for the time starved and fashion conscious, the concept of having all the best sites combined with exclusive and archive collections in one site is the niche missing in the current market. Exclusive buys, limited editions combined with current affiliate products develop a comprehensive offering around ready-to-wear, footwear and accessories appealing to the discerning, fashion focused for Men, Women, kids and the home. The ultimate one-stop-shop.

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