London, London ( prsafe ) August 20, 2012 - This month, fashion designers from all over the world will congregate in the capital to showcase the latest in their fashion ranges whilst also promoting the need for clothing brands to be ethical. As well as ensuring their clothing production has a low carbon footprint and negative environmental impact, brands also look at their supply chain to make sure there is no exploitation of workers in the creation of their clothes.

As fashion is the world's second largest employer, it's more important than ever to ensure ethical fashion becomes standard fashion, and Pure London are pushing forward for this to happen. Brands featured at the show include Leju, Nomads Clothing, People Tree, Nancy Dee, Lowie, Arthurio Lino, Holster Australia, Milans, Bibico, Komodo, MAKKI, Betty and Betts and many more. Ethical clothing brands will be represented with a green leaf.

For those who can't make it to the show, online ethical fashion company House of Beth sell ethically sources clothes all year round. The majority of clothes are pre-loved, taking out the need of a supply chain. Any new clothes supplied to customers are made by workers locally, keeping both the environmental effects minimal and entire production process ethical.

House of Beth's collections are inspired by great women from history, including Audrey Hepburn and Sappho to name a couple. As the clothes are second hand, each item is unique, as it will most likely only appear online once. All clothes are checked in detail for any tears, stains or other cosmetic blemishes and have to pass high standards before they are listed on the website.

Not only is House of Beth fashion conscience for the world, but a whopping 50% of their revenue is donated to fight human trafficking. It is believed many workers in sweatshops are there through forced labour in harsh conditions and are likely to have been trafficked. House of Beth wants to put an end to this and promote a fair wage for all involved in the production of fashion, no matter what their job is or country where they work.

About Section: House of Beth is a social enterprise changing the face of the fashion industry for consumers and the supply chain. More can be found out on their website www.houseofbeth.com

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