MINNEAPOLIS (February 18, 2011) – FLW Outdoors, the world’s leading tournament-fishing organization, has forged a new partnership with Wright^® Brand Bacon for the 2011 season.

As a partner of FLW Outdoors, Wright^® Brand Bacon – the Bigger, Better Bacon™ – will have the opportunity to set up displays and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with tournaments along the Walmart FLW Tour; the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing; and other tournaments and events held in Walmart parking lots across the country, allowing customers of the world’s largest retailer to experience the excitement of retailtainment.

Trisha Blake, president, FLW Outdoors Marketing Division, stated, “Wright^® Brand Bacon is a perfect fit for FLW Outdoors. We look forward to promoting such a high quality product to the millions of outdoor enthusiasts.”

Wright^® Brand Bacon will also be featured across the multiple promotional platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors’ multiple websites, FLW Outdoors Magazine, “FLW Outdoors” television show on VERSUS and additional functions operated by FLW Outdoors.

Kristina Lambert, Wright Brand Senior Director of Marketing, stated: “The FLW Outdoors Partnership allows Wright^® Brand Bacon to connect with a passionate group of fans. We are very excited to partner with FLW Outdoors in the Walmart FLW Tour.”

Wright^® Brand Bacon is sold in most major grocery stores across the country. Rich in tradition and rich in flavor, the bold taste of Wright^® Brand Bacon has been inspiring hearty, mouthwatering meals for bacon since 1922. Wright^® Brand Bacon features a lineup of Naturally Hickory Smoked Bacon, Applewood Smoked Bacon, Maple Flavored Bacon, and Peppered Bacon in assorted package sizes.

About Tyson 

Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world’s largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it. 

ABOUT FLW OUTDOORS

FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

FLWOutdoors.com

Visit the FLW Outdoors Media Center at FLWOutdoors.com/mc for additional information or contact:

    Jeff McCoy, Director of Public Relations & Communications, (612) 337-1945 (w), (612) 360-1375 (m) or jeff.mccoy@jacobs-mgmt.com

    Chad Gay, Public Relations Manager, (270) 703-3346 or cgay@flwoutdoors.com

    Julie Huber, Communications Specialist, (612) 337-1810 (w), (612) 812-9512 (m) or julie.huber@jacobs-mgmt.com