Virtual Dressing Room Opens For Business on

22-Feb-2011 | News-Press Release

NEW YORK, NY – February 22, 2011 – EyeBuyDirect, the leading online retailer of stylish, affordable prescription eyeglasses, today announced the launch of its new and improved Wall of Frame 3.0 as part of its e-commerce shopping site. The face recognition virtual dressing room allows shoppers to mix and match superimposed eyeglasses onto their photos, as well as share feedback with fellow shoppers across its social community of 20,000 users.

The user-friendly, social functionality of the tool is already spreading to the Internet retailer’s website. Since going live earlier this month, the average pages per visit have jumped 7% and the average time shoppers spend browsing on is up 3%. With such quick growth in web stickiness, it’s clear that online shoppers demand social interaction with their shopping experience.

“We’re excited to offer a personalized, fun and socially stimulating experience when shopping online for a product that’s often perceived as geeky and less than exciting,” says Roy Hessel, CEO and Founder of EyeBuyDirect. “When you think of social e-commerce these days, you think of Facebook and its concept of the social ‘wall’ which served more as a message board for users to chat with each other across the digital space. Our Wall of Frame 3.0 offers that missing piece of the puzzle with connectivity and interaction, thereby giving eyeglasses a glamorous e-commerce makeover.”

With a photo, a little skill and a lot of interest in social commerce, not only can online shoppers get a much better idea of how a certain style will look like on their face by searching according to frame type, rim size, color and price, but they can also mix, match and share opinions from friends and strangers across the globe. Shoppers can email the link to their friends, post on Facebook, add to the Wall of Frame for the social network of 20,000 members to not only engage in real-time conversation, but also vote on their favorites.

About EyeBuyDirect

EyeBuyDirect is the leading online retailer for prescription eyeglasses committed to bringing optimal vision to customers around the world without sacrificing quality, style and, most importantly, affordable prices.  Launched in 2005, EyeBuyDirect believes that vision care is a fundamental right for everyone.  Offering an assortment of eyeglasses that run the gamut from functional and sturdy to fashion-forward and lightweight, EyeBuyDirect has something for everyone.  For more information, please visit us at



Media Contact:  

Ragini Bhalla

Phone: (212) 863-9687


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