Inc.com names “The Mirror Test” as the number two best-seller on its March 2011 800-ceo-read list. The book by marketing expert, change agent and best-selling author Jeffrey Hayzlett, and Jim Eber shows “business owners how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one’s business in order to focus on its bottom line”, according to the site.

“We’re proud to see ‘The Mirror Test’ ranking number two on Inc.’s best-seller list,” said Hayzlett. “We believe that when businesses ask the right questions, they put themselves on the path to success. Business owners must make certain their business is fogging the mirror. If they’re not, they’re dead.”

“The Mirror Test” has been on USA Today, Wall Street Journal and Inc.’s best-seller lists. It can be purchased through Amazon, Barnes & Noble or hayzlett.com.

About Jeffrey Hayzlett

Hailed a “Celebrity CMO” by Forbes Magazine and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As the former Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett was responsible for the company’s worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak’s marketing and business development initiatives, the company experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development.

Jennifer Fleming, Tall Grass Public Relations Jennifer.Fleming@tallgrasspr.com

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