CARLSBAD, CA, USA/HELSINKI, FINLAND/AMSTERDAM, THE NETHERLANDS (March 8, 2011) - Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, today announced that its client, European publisher Talentum, has re-launched its careers site, Uratie.fi. This is the first Adicio-powered careers site in Finland. Uratie.fi (www.uratie.fi) is the joint recruiting service for all of Talentum's Finnish media. Uratie was first launched in 2000 and caters to engineers, graduates and IT professionals with editorial content that focuses on changes in working life, recruitment protocol, personal success stories and book reviews. A printed Uratie supplement is included in the Tekniikka & Talous and Tietoviikko magazines and is incorporated into the Talouselämä magazine. The main goals for the site's redesign were to improve search so job seekers can find relevant jobs more easily; improve the site experience for both job seekers and recruiters; enable Talentum's ability to partner and cross-post with other sites; provide a global account system so members can seamlessly access their careers tools and reporting with a single sign-on; create advertising products and packages geared specifically for the Nordic market; and to leap ahead of their competitors. Talentum (www.talentum.com) was able to achieve these goals by reforming their online recruitment products into a single entity, enabling them to efficiently and effectively service their diverse clientele. With the addition of advanced marketing and recruitment tools and services, the site can target both educated job seekers and HR professionals, and employers across Finland. Talentum's ultimate goal was to create a robust recruitment site that not only gave job seekers effective job search tools, but also gave employers tools that would help elevate the visibility for their job postings while simplifying the candidate search process. In a single transaction, employers can advertise their positions on Uratie.fi while also opting to include their listings on 10 targeted publishing brands of Talentum. "We wanted to create a site that covered all aspects of recruitment from both a job seeker perspective as well as an HR professional," said Mr. Janne Muhonen, Director at Talentum. "Adicio was able to help facilitate our objectives and deliver a site that is unparalleled in Finland while keeping our costs low." Job seekers on Uratie.fi can search custom job categories including Energia (Energy); Johtotehtävät (Managerial Functions); Julkishallinto & järjestöt (Public Administration & Organizations); Lääketiede/farmasia (Medical/Pharmaceutical); Myynti (Sales); Ohjelmointi/ohjelmistot (Programming/Software); Projektin johtotehtävät (Project Management Positions); Suunnittelu (Planning); Tekniikka (Technology); Terveydenhuolto (Health Care); Tietohallinto (Information Management); and much more. "Talentum was looking for a partner that could supply them with products and services to drive traffic and generate additional online revenue while providing the Finnish market with robust recruitment tools," said Bridget Scanlan, Director of European Markets at Adicio. "By joining Adicio's large network of market-leading recruitment clients and partners, Talentum now has a platform that can scale as technological advances become available, enabling them to stay ahead of their competitors." About Talentum Talentum (www.talentum.com) is a publisher and information provider focusing on the professional sector. Talentum has specialized in media directed towards the technical, economic, personnel-management and legal professions as well as online and information services. In addition, Talentum publishes law and business books, organises topical seminars and events, and arranges training in professional skills. Talentum's operations also include direct marketing as a distribution channel supporting its publishing business. Talentum has offices in Finland, Sweden, Norway, Denmark, the Baltic States and Russia. Talentum Oyj's shares are listed on NASDAQ OMX Helsinki Oy. Contact: Mrs. Raija Palomäki Manager, Corporate Communications Raija.Palomaki@talentum.fi +358 20 442 4221 About Adicio, Inc. Adicio (www.adicio.com) develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet's leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio's software as a turnkey solution or customize Adicio's application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors. For more information, please visit www.adicio.com, or call +31 (0)20 894 6014, 760.602.9502 or 800.276.1332. ### Media Contact: Beth Brody Brody PR (for Adicio) 609.397.3737 Beth@BrodyPR.com