Body Care in United Arab Emirates to 2014 (Skincare)

15-Mar-2011 | News-Press Release

This databook provides key data and information on the Body Care in United Arab Emirates (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The body care category was valued at AED56.3m ($15.3m) in 2009, representing a CAGR of 12% since 2004.
*By the end of 2014, the body care category will be worth AED89.9m ($24.5m), with an expected CAGR of 9.8% between 2009 and 2014.
*The body care market volume totaled 1.9 million units in 2009, representing a CAGR of 8% since 2004.
*By the end of 2014, the body care market will total 2.6 million units, with an expected CAGR of 6.5% between 2009 and 2014.
*The body care market was led by mass body care (representing 64% of the total value), with premium body care accounting for the remaining 36% share.
*Unilever is the market leader with a 17% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (UAE Dirham), 2004-09 9
Value analysis (UAE Dirham), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 12
Volume analysis, 2004-09 14
Volume analysis, 2009-14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

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