North Attleboro, MA, March 16, 2011 – Health Enterprises, Inc, a leading provider of consumer healthcare products, announced today that the Instant & Reusable Cold Pack was awarded the coveted Parent Tested Parent Approved (PTPA) Seal of Approval.

The Instant & Reusable Cold Pack was among many entries from across North America competing to earn the prestigious PTPA™ Seal.  Because independent parent volunteers evaluate these products in their own homes, PTPA winners are chosen based on merit and consumer experience.  As a result, the PTPA Media™ Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.

Unlike every other cold pack that is thrown away after 20 minutes of use, the Instant & Reusable Cold Pack delivers instant cold while transforming into a reusable gel that remains flexible after storing in the freezer.  The extra-large size provides sufficient cover for almost any injury while being small enough to easily store in the freezer, 1st aid kit or gym bag.

“At PTPA Media, we are proud to play a role in certifying innovative products that families can trust,” says Sharon Vinderine, CEO and founder of PTPA Media Inc. “When consumers search for our Seal of Approval on product packaging and web sites, they are essentially searching for validation from their peers.  That type of resource for families is priceless.”

"This is exciting news for Health Enterprises.  We pride ourselves on developing products that positively impact the lives of people across the globe.  To be recognized by the parents we strive to help is an honor and we thank all of our employees and partners who made this possible”, commented Brendan Leonard, president of Health Enterprises, Inc.

PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services.

Health Enterprises, Inc. is a leading supplier of branded and private label OTC consumer healthcare products sold in retailers across the globe.  For more information about Health Enterprises and its complete product line, visit www.healthenterprises.com.

CONTACT:
Health Enterprises, Inc., 508-695-0727, Sales-HE@healthenterprises.com

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Brendan J. Leonard
President
Health Enterprises, Inc.
90 George Leven Dr.
N. Attleboro, MA 02760
508-695-0727 x1006
508-695-3061 - Fax
800-633-4243
www.healthenterprises.com