Red Mango Case Study: Boosting the Frozen Yogurt Sector with a Digestive Health Positioning

16-Mar-2011 | News-Press Release

This case study on Red Mango explores business practices across a variety of disciplines and business sectors. It focuses on how the frozen yogurt company has gained a loyal following by successfully marketing its products health benefits, both online and through more traditional methods.

Reasons to Purchase

*Gain insight into the methods used by important industry players to give them a competitive edge

*Identify specific areas for operational improvements

*Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents:

Manufacturers are boosting the stagnant frozen yogurt sector by developing variants that promote digestive health 2
Frozen yogurt is the smallest category in the US ice cream market 2
Frozen yogurt is capitalizing on the growth of the functional food market with a new health focus 3
Pre- and probiotics are most commonly found in yogurt products 3
A high percentage of new frozen yogurts contained live active cultures in 2009 4
Consumer interest in digestive health is less distinctive than other health and wellness areas 5
Red Mango is an expanding frozen yogurt company in the US that has capitalized on the growing health trend with its portfolio of digestive health products 6
The company produces a small but distinct number of product flavors 6
Red Mango emphasizes the naturalness of its yogurts as a key selling point 8
The frozen yogurts contain live active cultures which are reportedly beneficial to digestive health 8
Red Mango has generated consumer interest by undertaking marketing via Facebook and Twitter 9
The company has endeavored to boost customer retention through a loyalty card scheme 10
The company aims to enhance its growth potential by creating a number of different store concepts 10
Conclusions and implications 11
Case study series 12
Methodology 12
Secondary sources 12
Further reading 12
Ask the analyst 13
Disclaimer 13

Get more information about this report: Red Mango Case Study

Find Market Research Reports

Check our Company Profiles and Country Reports

Bharat Book Bureau
Tel: +91 22 27578668
Fax: +91 22 27579131

Show HTML Embed Snippet

This release was submitted by a PRSafe user.
Any communication related to the content of this release should be sent to the release submitter.

Contact Info

From Name
From Email
From Company
Login to Submit Email

Author Info

Tag Cloud


More Releases


Add a Comment