Hong Kong, 25 March 2011 - Mobeep, a cross platform open app store, today announced to join the movement in raising awareness to mobile users in conjunction with Earth Hour. At 8:30 PM (local time) on Saturday 26th March 2011 worldwide, lights will switch off around the globe for Earth Hour and people will commit to actions that go beyond the hour.

Mobeep believes there are more to it than just switching off lights for one hour once a year. Mankind have to come together to create a better future for our planet. As Earth Hour event is around the corner, everyone’s thoughts will be with the people of Japan during this incredibly challenging time. For Mobeep, the challenge will be to provide as many apps as possible for users to come to know of how serious it is to save our planet. Users are able to download apps which provide users with the updated news and local events. Mobile users are also provided with apps to reduce the usage of the battery energy on their mobile.

Users can download this app for free and there are no time or usage limits. The clock is ticking as the event marches closer and users can download a countdown timer for Earth Hour.

Mobeep also caters apps to educate users on Green Home Effect and provide users with any kind of ‘Green’ tips. Users are able to learn how they can save the earth by recycling or gardening. E-books will be available for all ages, from ‘Save the Earth’ for adults to ‘Global Cooling’ for children. Games which support Earth Hour are also available for download such as Virtual Light Switch or Toxic Blaster is some of the well-known games. Apart from that, users are able to download wallpapers specially designed for Earth Hour. All mentioned apps and content above are provided for free on Mobeep.

For more info, visit http://www.mobeep.com

- Ends -

About Earth Hour Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. Earth Hour is organized by WWF. With almost 5 million supporters and a global network in over 100 countries/territories, it’s one of the world’s largest and most respected independent conservation organizations. WWF’s mission is to stop the degradation of the Earth's natural environment and build a future where people live in harmony with nature. About Mobeep Mobeep is a Mobile Application Store that comes with a patented download accelerator, which supports resumable downloading and offers high-speed downloading rate. These features effectively help users to optimize data transmission and save money. With Mobeep, users can gain access to all types of apps and contents like games, instant messengers and ebooks by using smart phones or even low-end phones. Mobeep is a product of Ozura World, the leading digital entertainment media company with offices in California, Singapore and Hong Kong. For more information, please visit www.mobeep.com About Ozura World Ozura World is a leading digital entertainment media company, which develops and distributes products like mobile social games, digital contents, electronic payments, as well as digital entertainment platforms to carriers, aggregators, mobile phone manufacturers and service providers. The company creates social and standalone games for mobile phones based on J2ME, BREW, Symbian, iPhone, Blackberry and Android platforms. Ozura’s games are available all over the world through its wide distribution network that is comprised of thousands of partners, spanning across 130 countries.

For more information, please visit www.ozuraworld.com.

Mobeep: http://www.mobeep.com Ozura World: http://www.ozuraworld.com

Media enquiries: Hong Kong: Joey Lee Email: sclee@ozuraworld.com

Call: +852 3017 3859 Enquiry: pr@ozuraworld.com