Reston, VA– April 1, 2011-- Continuing in its commitment to offering consumers a better selection and greater savings when shopping for cell phones, Wirefly (www.wirefly.com), the Internet’s leading authorized retailer of cell phone and cell phone plans, today unveiled its brand new prepaid/no-contract cell phone category, www.wirefly.com/prepaid, and announced a grand opening sale with special offers and discounts from its entire line-up of no-contract providers. 

“Wirefly has been a trusted source for quality wireless solutions for almost a decade because we make cell phone shopping affordable, accessible, and easy,” said Andy Zeinfeld, chief executive officer of Simplexity, Wirefly’s parent company. “Today, we are extending our great savings and selection with the addition of our prepaid offerings.”

Just like Wirefly’s expansive postpaid phone category, its new prepaid/no-contract store offers a broad selection of carriers, diverse plans with attractive pricing, a wide assortment of phones from the most basic models to high-end smartphones and the addition of prepaid mobile broadband cards and hotspots. A fresh new design also allows for easy navigation and a better overall shopping experience that helps users quickly find the best phone and perfect rate plan that best fits their needs.

The Perfect Device for Every User
Whether you are the infrequent user who needs a phone for emergencies or the occasional call; or the power user who still wants to talk, text, surf the Internet and send emails without being confined to a service contract, Wirefly’s virtual shelves are stocked with dozens of prepaid phone models from leading service providers: Boost Mobile, MetroPCS, NET10, T-Mobile, TracFone, Verizon Wireless and Virgin Mobile USA. The expansive catalog includes entry-level flip phones, popular touch screens with enhanced features, as well as BlackBerry and Android-powered smartphones that run on lightning fast 4G/LTE networks. 

No-Contract Data Cards & Mobile Hotspots
No-contract plans are not limited to cell phones. Much like prepaid cell phones, prepaid mobile broadband cards and hotspots are perfect for people who need to access the Internet but don’t want to sign a two-year contract. Depending on the selected service provider, Wirefly customers have the option to purchase internet access for a day, week, or month.  

The Perfect Plan for Every Budget
With so many new service providers to choose from, customers can find a wireless plan to match their lifestyle. From a simple talk-only plan to one that includes unlimited text, email, data and web, Wirefly customers can choose from a variety of affordable pay-per-minute options, as well as daily, weekly, monthly and even unlimited plans, while still enjoying the benefits of prepaid:

• no contracts to sign
• no long-term commitments
• no credit checks
• no deposits
• no activation fees
• no early termination fees

“Wirefly clearly recognizes the growing popularity of leading no-contract wireless brands as a real alternative for consumers who care about value and flexibility,” said Jeff Hallock, vice president, National Retail Channels for Sprint. “We provide a number of plans tailored for a wide variety of usage by customers. The Beyond Talk unlimited data plans from Virgin Mobile, starting at $25, are ideal for those connectors who text, email and post to social networking sites more than they call, and use every feature on our smartphones. And Boost Mobile’s popular $50 Monthly Unlimited plans provide talk ‘n’ texters with unlimited voice, text and data without overages, as well as Shrinkage where the longer you stay, the less you pay. Both brands operate on the Sprint nationwide network with no contracts and no activation fees.” 

Wirefly Sale
In support of its grand opening, Wirefly has special incentives and deals from its entire line-up of no-contract carriers for the entire month of April. Examples include: 

Infrequent/Basic User who wants an easy-to-use, entry-level phone for talk and text:

• Samsung Gusto (Verizon Wireless) for only $8.88, and available on plans as low as 99¢ a day.
• Sanyo Mirro SCP-3810 (Boost Mobile) for only $48.88, which pairs great with the $50 Monthly Unlimited plans with Shrinkage where the longer you stay, the less you pay.

Moderate User who wants a quick-messaging device for talk, text, IM and picture & video messaging:

• Samsung T249 (T-Mobile) for only $59.99, includes a bonus $25 prepaid card to get you started.
• Samsung Freeform II (MetroPCS) for only $28.88, and amazing unlimited plans for just $40/month, including fees and taxes.

Power User who wants a powerful Android-powered smartphone to surf the internet, send emails, and access thousands of apps in the Android Market:

• Samsung Intercept (Virgin Mobile USA) for only $179.99, plus free car charger – a great price when combined with a ‘Beyond Talk’ unlimited data plans starting as low as $25 per month.
• LG Optimus M (MetroPCS) for only $128.88, with unlimited plans that start as low as $40/month, including fees and taxes.                                                                                                                                                                                                                            

Internet User who wants to surf the net, check email, access corporate networks while on-the-go:

• Novatel U760 (Verizon Wireless) for only $34.99, with plans starting as low as $15 a day, less than the cost some hotels charge for WiFi access.

EXTRA BONUS: Every T-Mobile prepaid phone purchased in April comes with a bonus $25 prepaid card.

Customers looking to purchase a no-contract phone, mobile broadband card or hotspot can shop from the convenience of their home or office by simply visiting www.wirefly.com/prepaid. With just a few mouse clicks, they can quickly and easily order their new prepaid device. As always, every Wirefly order comes with fast, free shipping and free returns. And as part of the Wirelfly’s brand promise of greater savings and straightforward pricing with no gimmicks or rebates, customers can shop knowing that they will get their new phone, broadband card, or hotspot at a great price.  

About Wirefly
Wirefly.com is America’s trusted source for cell phones and wireless service plans. Owned and operated by Simplexity, Wirefly.com is the Internet’s #1 authorized dealer for the top cellular carriers in the U.S. including: Boost Mobile, MetroPCS, NET10, Sprint, T-Mobile, T-Mobile Prepaid, TracFone, Verizon Wireless, Verizon Wireless Prepaid, and Virgin Mobile USA.  Wirefly.com offers discounts and services not available in retail wireless stores including a better selection of the latest cell phones, greater savings, straightforward pricing with no rebates, and fast, free shipping with free returns on devices from HTC, Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers.  Wirefly.com has been named “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information Wirefly’s wireless products and services, visit http://www.wirefly.com.  Shopping from a web-enabled cell phone?  Wirefly’s mobile-optimized website, mobile.wirefly.comallows consumers to quickly and easily explore its extensive catalog of cell phones and receive unbiased information from any web-enabled cell phone, regardless of operating system.  With Wirefly Mobile, visitors can shop and compare phones and pricing by manufacturer, carrier or rate plan while on the go.   

Contact
Megan Murray
Simplexity
703.657.4102
mmurray@simplexity.com