2010 online ad sales hit $26 billion
18-Apr-2011 | News-Press Release
The online ad spend last year reached an all-time high of $26 billion and for the first time surpassed newspapers, which had $22.8 billion, a report from the Interactive Advertising Bureau and PricewaterhouseCoopers has found. Web ad revenue increased 15%, and the platform is ranked behind TV, which tallied $68.7 billion, as the top ad medium. "Online advertising has reached a level of maturity comparable to other mediums that have been deemed as significant ad platforms," said Sherrill Mane, a senior vice president at IAB. "That it's still able to post double-digit growth speaks to the power of the Internet at a time when the economy is still struggling."
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