Reston, VA – April 19, 2011 – In support of Earth Day, Wirefly (www.wirefly.com), the Internet’s leading authorized retailer of cell phones and cell phone plans, today is calling on consumers nationwide to take action and recycle their old and unwanted electronics in exchange for cash or a charitable donation at Wireflytradeins.com.

Wirefly’s ongoing recycling program, Wirefly Trade-Ins, allows consumers to trade in their unwanted electronics for cash or a charitable donation to one of over a dozen charities and nonprofit organizations that Wirefly supports. Examples include: the American Red Cross, Susan G. Komen Breast Cancer Foundation, and EarthEcho International.

Wirefly Trade-Ins, www.wireflytradeins.com, is among the most generous and easiest programs around.  Consumers simply identify the items they are recycling and the condition, quickly determine the value of their electronics,  select how they want to be paid (check to the customer or a charitable donation), and print a mailing label.  It is that simple – plus Wireflytradeins.com pays for shipping. 

Wirefly Trade-Ins allows consumers to confidently trade-in old and unwanted electronics, not just cell phones, with the knowledge that these products will be properly recycled in a way that is safe and sustainable - not in landfills.

Wirefly currently accepts a multitude of electronic products such as cell phones, tablets, cameras, computers, monitors, MP3 players, HDTVs, video games and consoles, GPS devices and more.

“Earth Day is a great reminder of our responsibility to adopt a lifestyle of increased environmental awareness,” said Andy Zeinfeld, chief executive officer of Simplexity, Wirefly’s parent company.  “At Wirefly, we believe Earth Day should extend beyond one day.  By using Wirefly’s recycling program to trade in their unwanted electronics throughout the year, consumers not only contribute to an environmentally sustainable future, but they have an opportunity to earn cash back or donate the proceeds to a charity 365 days a year. It’s a win-win for everyone.”

Wirefly actively supports policies and initiatives that promote the responsible recycling of electronic waste.  In addition to its electronic trade-in program, Wirefly donates new and returned cell phones to 911 Cell Phone Bank, a non-profit organization that provides emergency cell phones, at no cost, to law enforcement agencies for redistribution to the elderly and to victim abuse shelters across the country. 

“We are proud to support such a well-respected victim advocacy organization,” explained Zeinfeld.  “We are extremely fortunate to be part of a program committed to helping those in need, while at the same time, doing our part to reduce e-waste by ensuring that none our surplus supply of devices ever reaches a landfill.” 

For more information about Wirefly’s recycling program or to trade-in your electronics for cash, please visit www.wireflytradeins.com.

About Wirefly
Wirefly.com is America’s trusted source for cell phones and wireless service plans. Owned and operated by Simplexity, Wirefly.com is the Internet’s #1 authorized dealer for the top cellular carriers in the U.S. including Verizon Wireless, T-Mobile and Sprint.  Wirefly.com also offers discounts and services not available in retail wireless stores including a better selection of the latest cell phones, greater savings, straightforward pricing with no rebates, and fast, free FedEx shipping with free returns on devices from HTC, Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers.  Wirefly.com has been named “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information about our wireless products and services, visit http://www.wirefly.com.  Shopping from a web-enabled cell phone?  Wirefly’s mobile-optimized website, mobile.wirefly.comallows consumers to quickly and easily explore its extensive catalog of cell phones and receive unbiased information from any web-enabled cell phone, regardless of operating system.  With Wirefly Mobile, visitors can shop and compare phones and pricing by manufacturer, carrier or rate plan while on the go.   

Contact
Megan Murray
Simplexity
703.657.4102
mmurray@simplexity.com