Credit Card Shopping More Prevalent As U.S. Consumer Economic Sentiment Improves

21-Apr-2011 | News-Press Release

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual Online Credit Card Report, which provides a comprehensive look at the U.S. online credit card industry over the past year. The report focuses on shifts in the industry related to improving consumer perceptions of the economic environment, card features most likely to influence card shopping decisions, and the growing importance of online servicing for issuers. The report draws its analysis from comScore’s research panel of 1 million U.S. consumers and a comScore survey of nearly 2,000 U.S. Internet users conducted in December 2010. Among its findings, the study reveals a greater percentage of card shopping activity among consumers who reported having a more positive view of the economy.

The full version of the press release is available at:

Please let me know if you have any questions or would like to speak with an analyst. 

Thank you,
Carmela Aquino
comScore, Inc.


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