MINNEAPOLIS (April 20, 2011) – Luck-E-Strike U.S.A. announced that it has signed a sponsorship agreement with FLW Outdoors, the world’s largest tournament-fishing organization. Missouri-based Luck-E-Strike has 40 years of manufacturing experience in the fishing-tackle industry and features a wide selection of baits used by tournament and recreational anglers.

“We are proud to have formed a partnership with Luck-E-Strike. It is powerful brands like these that are key to the success and growth of our sport.” said Trisha Blake, president of the FLW Outdoors Marketing Division.

Offering its industry-leading and well-respected products, Luck-E-Strike will have the opportunity to display them and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with tournaments on the Walmart FLW Tour, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing. Luck-E-Strike will also enhance its brand profile through tournaments and events held in Walmart parking lots across the country that deliver retailtainment, an experience made famous by Walmart, to the customers of the world’s largest retailer.

Luck-E-Strike will also be featured across various promotional platforms of FLW Outdoors, including its tournaments, multiple websites, magazines and various FLW Outdoors events.

"We are excited to be linked with one of the most prestigious tournament circuits in FLW Outdoors, including its numerous events in both bass and walleye fishing," said Luck-E-Strike owner John Hendricks. “We are thrilled to be associated with some of the most competitive anglers around and the highest payouts in professional fishing.”

Some of Luck-E-Strikes better known products are the Ring Worm, French fry, Guido Bugs, Scrounger lure series, a wide assortment of lead heads and they have ventured into the crankbait market with the new RC2 line of square bill crankbaits. Luck-E-Strike also owns the Nemire and Chesapeake Tackle brand names as well as recently acquiring the Scrounger brand. Luck-E-Strike features the legendary Hibdon family of FLW Tour pros, which consists of three generations, including Guido, Dion, who is also on the Chevy team, and Payden Hibdon. Additional Luck-E-Strike Tour anglers are James Watson, Robbie Dodson and Randall Hudson.

ABOUT FLW OUTDOORS

FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

FLWOutdoors.com

Visit the FLW Outdoors Media Center at FLWOutdoors.com/mc for additional information or contact:

    Jeff McCoy, Director of Public Relations & Communications, (612) 337-1945 (w), (612) 360-1375 (m) or jeff.mccoy@jacobs-mgmt.com

    Chad Gay, Public Relations Manager, (270) 703-3346 or cgay@flwoutdoors.com

    Julie Huber, Communications Specialist, (612) 337-1810 (w), (612) 812-9512 (m) or julie.huber@jacobs-mgmt.com