Being the world’s largest producer and consumer of dairy products, India represents one of most lucrative dairy markets. This research finds that the sales of dairy products in India will nearly double its size from INR 2.6 Trillion (US$ 60 Billion) to around INR 5.1 Trillion (US$ 115 Billion) by 2016.

“Indian Dairy Market Report & Forecasts 2011-2016” provides an analytical and statistical insight into the Indian Dairy market. The study which has been undertaken using both desk research and two waves of qualitative primary research has analyzed three aspects of the Indian Dairy Market.

The first section quantifies the Indian dairy market into twelve major classes and investigates the current and future opportunities in each of these classes. The second section involves an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates the usage of natural colouration in dairy products and evaluates their current and future potential.

What we have achieved in this report:

Comprehensive situation analysis of the Indian dairy market and its dynamics:

Classes Covered: Milk, Curd, Butter, Ghee, Paneer, Cheese, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:

• Drivers and challenges in each market
• Historical sales trends
• Individual analysis of the unorganized and organized markets
• Structure of the market
• Key players and products available in these markets
• Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain a consumer insight on the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:

• Buying behavior
• Price sensitivity
• Nutritional requirements
• Consumer awareness of value added products
• Brand loyalty and switching trends
• Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products:

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:

• Size of the natural colouration market in India
• Key drivers and challenges in the market
• Usage of natural colouration in dairy products

Information Sources:

Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephonic interviews with consumers and industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources and access to more than 4000 paid databases.

Get more information about this report: Indian Dairy Market Report & Forecasts 2011 - 2016

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