comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore Physicians Panel Media Planning Tool, the only tool that provides health marketers and media planners with the key metrics needed to place online media buys that are targeted to physicians.  Similar to comScore Media Metrix, this solution provides behavioral data on physicians based on actual observed online visitation patterns in a format that enables marketers and media planners to gain the critical insights needed to develop effective media plans. The permission-based research panel complies with health privacy laws and regulations, and at no time is patient-identifiable information provided by physicians to comScore.

The full version of the press release is available at: http://comscore.com/Press_Events/Press_Releases/2011/4/comScore_Announces_Availability_of_Media_Planning_Tool_Leveraging_Behavioral_Insights_into_Online_Usage_Habits_of_Doctors 

Please let me know if you have any questions or would like to speak with an analyst.

Thank you,
Carmela Aquino
comScore, Inc.
press@comscore.com
703-438-2024

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