Attunity to Host Webinar on Optimizing BI & MDM Featuring Carl Olofson, IDC

27-Apr-2011 | News-Press Release

BURLINGTON, MA– April 27, 2011 - Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration and event capture software, announced today that it will host a free webinar entitled, “Optimizing BI and MDM Using Real-Time Data”, on Thursday, May 5, 2011, from 1:00 PM – 2:00 PM Eastern Time. The informational webinar will feature industry analyst and data management expert Carl Olofson of IDC.

“BI often depends on right-time MDM, and IDC research shows that end-user satisfaction with business intelligence (BI) solutions is high with right-time information availability,” says Mr. Olofson, Research Vice President, Application Development and Deployment at IDC. “I will address this topic in the webinar and explain why teams charged with data management, integration, and quality processes need to make this right-time data challenge a top IT priority. The session will also include an overview of real-time data integration trends and market drivers, best practices, and review technologies that can enable real-time MDM and BI efficiently and with low cost.”

This informative webinar will also include:
• Making right-time data available in support of MDM and the next phase of BI
• How to choose a low-latency data integration solution
• Benefits of using log-based change data capture (CDC) technology
• Plus, many more interesting MDM and BI insights, derived from exclusive IDC research

Olofson further explains, “Underlying both MDM and BI technologies is the need to keep data current and available in an environment where change is the norm. Organizations need to understand how to implement a solution that enables data to be updated as it changes, not on a fixed schedule, to reduce overhead and ensure information currency.”

For more information and to register for the webinar, click HERE. The event will also be recorded and available for on-demand viewing post-presentation at

About the Presenter:
Carl Olofson is Research VP, Application Development and Deployment, IDC
. He focuses on research and analysis for IDC’s Information Management and Data Integration Software service. Mr. Olofson specializes in the information and data management (IDM) markets, database management systems (DBMS) markets, data movement and replication software, data management software, metadata management software, and vendors of related tools and software systems.

About Attunity
Attunity is a leading provider of real-time data integration and event capture software. Our offering include software solutions such as Attunity Stream®, a real-time and change-data-capture (CDC) software, our Operational Data Replication (ODR) solution and Attunity Connect®, our real-time connectivity software. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real time access to information where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit and join our community on Twitter, Facebook and LinkedIn.


Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; our liquidity challenges and the need to raise additional capital in the future; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity’s new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


© Attunity 2011. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Itamar Ankorion, Director of Marketing and Business Development, Attunity
Tel. 781-730-4071 


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