Reston, VA – May 9, 2011 - Last year, Wirefly (www.wirefly.com), the Internet’s leading authorized retailer of cell phones and cell phone plans, introduced Wirefly Mobile Backup, a free service that enables smartphone users to back up and transfer their contacts, photos, and more –-regardless of carrier or manufacturer.  Today, Wirefly announces the launch of Wirefly Mobile Backup PRO, www.wirefly.com/backup, an enhanced version of its original back up service with a suite of additional features for those looking for the ultimate in security, protection, and control.  

Wirefly Mobile Backup PRO gives smartphone owners the power to control their smartphones remotely. Subscribers to the PRO versions have the ability to lock, display alert messages, sound an alarm, use GPS location, and erase data from their phone -- using any personal computer connected to the internet anywhere in the world. The service works on iPhone, BlackBerry and Android-powered smartphones and across all major U.S. wireless carriers.

“We have all experienced that moment of utter panic when we can’t find our phones because we have become so dependent on our devices and their contents,” said Andy Zeinfeld, CEO of Simplexity, Wirefly’s parent company.  “With Wirefly Mobile Backup PRO, customers can now remotely sound a phone’s alarm, lock the device, track its location and even erase sensitive data before it gets into the wrong hands. What’s more, since the service automatically backs up contacts, photos and more, customers can easily transfer their stored data to a replacement device.”

Wirefly Mobile Backup PRO provides multiple layers of security for your phone. It includes all the great features available for free with Wirefly Mobile Backup, plus additional storage and unlimited access to five advanced features that will provide peace of mind, including:

Last Known Location^PRO:  View the approximate location of your registered phone(s) on an integrated map using the phone’s built-in GPS.

Lock/Unlock Phone^PRO:  Remotely lock your phone to prevent unauthorized use and protect your personal information. 

Display Message^PRO:  Send a message to your lost phone that locks and displays a message requesting that the good Samaritan holding your phone contact you to return it.   

Set Phone Alarm^PRO:  Lock your phone and then send a loud, audible alert directly from the phone to immediately pinpoint its location.

Erase Phone^PRO:  Remotely erase your phone’s content.  Since Wirefly Mobile Backup already backs up your contacts, photos, and more, you can easily transfer your stored data to your replacement device in minutes.  

More Storage:  Safeguard your entire music catalog, videos, contacts, and calendar.  Wirefly Mobile Backup PRO offers unlimited storage for “family accounts” and 10 gigabytes of storage for single phone accounts.

“We’re constantly looking for ways to enhance the consumer’s mobile lifestyle,” continued Zeinfeld.   “The Wirefly Mobile Backup PRO service is the perfect addition to our product offerings. Since we launched the basic version of Wirefly Mobile Backup late last year, tens of thousands of people have already taken advantage of the service and we believe the enhanced PRO version will be just as successful – both are available to anyone and both work across carriers and manufacturers.”

PRICE:
Wirefly offers two convenient pricing options designed to meet the needs of customers from the individual user to a family of five. 

Individual: For $2.99 per month, customers receive unlimited access to all five Wirefly Mobile PRO features, as well as 10 gigabytes of storage to back up and manage their data from one phone and one PC. 

Family: For customers who need more storage or the ability to control more than one phone, Wirefly offers a family plan for only $3 more that includes all five Wirefly Mobile Backup PRO features, plus unlimited storage for five phones and one PC.

As an added bonus, Wirefly is offering the first month of its new PRO subscription service FREE.  “We feel strongly that the best way to evaluate this service is to try it,” said Zeinfeld.  “At Wirefly, we stand behind everything we sell and this service is no different.  If you’re not satisfied, we’re not satisfied.”

To get started, simply visit www.wirefly.com, click the Do More with Your Phone tab and select ‘Protect’.  Sign up for the basic Wirefly Mobile Backup service and upgrade your account using the promotion code WMBPRO to take advantage of the 30-day free trial of the PRO version.

About Wirefly
Wirefly.com is America’s trusted source for cell phones and wireless service plans. Owned and operated by Simplexity, Wirefly.com is the Internet’s #1 authorized dealer for the top cellular carriers in the U.S.  Wirefly.com also offers discounts and services not available in retail wireless stores including a better selection of the latest cell phones, greater savings, straightforward pricing with no rebates, and fast, free FedEx shipping with free returns on devices from HTC, Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers.  Wirefly.com has been named “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information about Wirefly’s wireless products and its services, visit http://www.wirefly.com.  Shopping from a web-enabled cell phone?  Wirefly’s mobile-optimized website, mobile.wirefly.com allows consumers to quickly and easily explore its extensive catalog of cell phones and receive unbiased information from any web-enabled cell phone, regardless of operating system.  With Wirefly Mobile, visitors can shop and compare phones and pricing by manufacturer, carrier or rate plan while on the go.   

Contact
Megan Murray
Simplexity
703.657.4102
mmurray@simplexity.com