THOR Wins Top Marketing Honors at 2011 Colorado BMA Gold Key Awards

11-May-2011 | News-Press Release

Denver, Colo. – THOR, aworld leading travel services company,today announced it has won a 2011 Gold Key Award from the Colorado Chapter of the Business Marketing Association for its monthly travel agent newsletter, THOR Advantage.  The recognition took place at the annual Gold Key Awards banquet Friday, April 22, 2011, at The Wildlife Experience.

THOR Advantage is a theme and destination-based monthly newsletter provided to THOR member travel agents. Articles discuss current topics in the travel industry and feature THOR’s member hotels and travel suppliers. THOR Advantage won a silver award in the category of newsletter/magazine – external newsletter/magazine by accomplishing its strategy of increasing readership through improving the newsletter’s layout, articles and areas of discussion to focus more on the target audience of travel agency members.

“THOR is extremely proud to have received an award from the Colorado Chapter of the Business Marketing Association and to have been recognized by such esteemed judges,” says Trisha Hall, manager, Marketing Communications. “It’s gratifying to know that our hard work has been acknowledged, not only by our member travel agents, but by other business-to-business marketers as well.”

The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications.  This year’s program included almost 150 entries from Colorado’s top B2B businesses and agencies.  Entries were reviewed by a panel of six independent judges from across the country representing agency and corporate marketing professionals.  Only 20% of the entries received a Silver award.

“The BMA Board of Directors extends our congratulations to the winners of this year’s awards program. It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing for 2011,” says Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “With our emphasis on results and the quality of entries, the BMA Gold Key Awards is one of the most coveted by marketers in Colorado.”


About THOR, Inc.

THOR, Inc., founded in 1977 in Boulder, Colorado, USA, is an international travel services company that provides sales, marketing, preferred services and products to the world's leading travel providers. THOR, a Travelport company, offers a discounted and commissionable worldwide hotel program, which its member travel agencies use to book the best hotels for their travelers. For more information about THOR, Inc., visit, e-mail info@THORtravelservices.comor call 303-439-4100.

About the Business Marketing Association

The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 375 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, visit


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Media Contacts:

Trisha Hall, Manager, Marketing Communications

THOR: 303-439-4110


Marilee Yorchak,CAE, Executive Director

Business Marketing Association – Colorado:  303-607-9957

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