Woodward Compressor Sales Poised for Growth
13-May-2011 | News-Press Release
Woodward Compressor Sales, Inc., a global wholesale distributor of air compressor parts and supplies and a forty-four year old leader in the air compressor business in Charlotte, sees a bright light in an upturn in the economy according to Vice President, Richard Woodward.
“Like every small business owner, and particularly one whose customer base is manufacturing, we’ve spent the last couple years improving efficiency and delivering more value for our customers. The good news,” says Woodward, “is our indicators show an upturn and we’re making the investment to be ready to deliver for our customers in a powerful way.”
That way includes an investment in marketing and sales in an industry that can be slower to embrace digital and social marketing. The company recently launched an updated website to promote its more than 20,000 stocked items as well as the industrial air compressor repair and maintenance services it offers locally to customers within the Carolinas.
“With the changes we’ve seen in our industry we knew it was time to develop a new marketing strategy to meet changing demands and expectations in the market. We partnered with the team at AIMG who effectively positioned the company in search, social media, and local marketing. We’re already seeing results like top listings in Google for many of our keywords. These results are already translating into many new customers.”
“Woodward Compressor Sales is a great example of a company who’s looking ahead and making those changes necessary to take full advantage of online technologies in order to capitalize on the upswing in the economy,” says Jon Rodman, Account Rep. at AIMG. “They see the value of the investment and we’re pleased to see they’re already receiving great results.”
The new website features compressor products for name brand units including Atlas Copco, Ingersoll-Rand, Kaeser, Compair, Quincy, Sullair, Curtis, ABAC, Bauer, Gardner-Denver, Chicago Pneumatic, Paletek and others. Custom orders can be submitted by electronic request for quote form. For more information visit the www.WoodwardSales.com website.
“We’re really excited about our growth potential,” said Michael Queen, Chief Operations Officer for Woodward Compressor Sales. “The timing is right and we believe we’re on the path to meet our business development goals for 2011.”
About Woodward Sales:
A trusted independent wholesale distributor of air compressor parts, separator element kits, air compressor oils, rebuild kits, air filters, oil filters and more, with more than 20,000 stocked items, http://www.woodwardsales.com [Woodward Compressor Sales, Inc.] has been a global supplier to service professionals, manufacturers, and dealers since 1964. Visit www.woodwardsales.com or call (704) 525-0124.
AIMG is a full service global marketing and web development agency, headquartered in Charlotte, NC, that serves clients in the United States, Canada, Europe and Australia. It offers website design, search engine optimization, custom application development, consulting for business, publicity and marketing, and design and management services for multi-channel initiatives including online, print, commercial video production, and broadcast radio and television. AIMG’s divisions include Industrial Web Solutions for industrial, commercial and small business, NOA Marketing Division specializing in the needs of non-profits, organizations and associations, and the recently established Local Marketing Division serving medium and small business ‘brick and mortar’ and service providers targeting cities, counties, and regions. Visit www.aimg.com or call (704) 321-1234.
Michael Queen, Media Communications
Woodward Compressor Sales
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