PubMatic Acquires Publisher Revenue Optimizer ReviNet
19-May-2011 | News-Press Release
Palo Alto, CA (May 17, 2011) PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced today that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th office in the United States based in Boston, 15 new employees, and a world-class set of premium publisher brands, including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more. The acquisition extends PubMatic’s U.S. reach to 218 million unique users, or 95% of the U.S. Internet population, and over 400 million globally.
The new group of 57 premium publishers will become PubMatic customers and will benefit from PubMatic’s industry-leading technology, including advanced Real-Time Bidding, Brand Control products, and audience targeting products previously unavailable through ReviNet. The ReviNet team members will help PubMatic achieve its hiring goals of doubling in 2011, bringing its current employee base to over 200.
“From day one PubMatic has been squarely focused on helping publishers sell their inventory more efficiently while earning more revenue, and so has ReviNet,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Together we will continue to grow in order to meet the increasing advertiser demand for high-quality advertising inventory, while our publishers will benefit from the white glove service and technology PubMatic is known for.”
“Online advertising is evolving rapidly and today’s publishers need an expansive Sell Side Platform (SSP) that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, Co-Founder and COO of ReviNet. “Our entire team is excited to join PubMatic and remain focused on the needs of the publisher, only now we will be able to offer them access to new and greater revenue opportunities via PubMatic’s advanced platform. It’s a win for us and our publishers alike.”
The acquisition will give PubMatic a strong competitive advantage in the marketplace from which everyone involved will benefit. PubMatic’s expanded reach and premium publisher base will provide demand partners with streamlined access to media and audience at scale, while publishers will benefit from increased revenue.
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.
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