Pine Brook, NJ: AutoTex PINK, the windshield wiper blade that is working to “Wipe Out Breast Cancer,” has announced that it will be sponsoring Be Car Care Aware’s “Looking Down The Road” campaign. Be Car Care Aware, a campaign to provide Canadian drivers with information about the benefits of vehicle maintenance, care, and repair, has designed a consumer education initiative extending from May to October.

The program, beginning in May (National Car Care Month) and ending in October (National Car Safety Month), aims to impress upon drivers the importance of being prepared and how to anticipate vehicle safety and maintenance needs before they occur. It advises consumers that anticipating and repairing your cars small issues will help in avoiding large costs and consequences in the future.

But how will the Be Car Care Aware campaign reach the Canadian consumers? To start, Kelly Williams, a CASCAR veteran, and spokesperson, will be traveling the country teaching drivers the necessities of proactive maintenance and preserving their investment. “Whether it’s automobile maintenance or driving, I cannot stress enough the importance of breaking some of our worst habits and changing our nasty behaviors,” said Williams. “The way to do that is by looking far down the road when driving, planning for road trips and maintaining the investment in your vehicle.”

Both AutoTex Pink and Kelly Williams agree on one thing: the importance of great windshield wipers! Williams advises that Canadians make sure wipers are cleaning as they should. Poor quality or improperly functioning wipers could cause limited sight distance for the driver which might lead to grave consequences on the road.

“We are very excited to be partnering with Be Car Care Aware. I can’t impress upon consumers enough the importance of windshield wipers in ensuring automobile safety” said Paula Lombard, founder of AutoTex Pink. “Why operate with anything but the absolute maximum sight distance?”

What else is BCCA doing to help Canadians “Look Down the Road”? Free online resources including the “10 minute Road trip Check Up”, “Do It yourself Road trip First Aid Kit”, and Road Side Emergency Kit” can be found at www.carcarecanada.ca. In celebration of Car Care Month, BCCA has organized car acre clinics to give drivers a proper overview of what to expect from vehicle maintenance. Those events can be found at http://www.carcarecanada.ca/cc_month.cfm.

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About AutoTex PINK: AutoTex PINK is a division of WEXCO Industries, Inc., a certified WBENC (Women’s Business Enterprise National Council) company that is one of the nation’s leading global supplier of OEM quality windshield wiper blades, auto parts and accessories. A portion of the sales of AutoTex PINK windshield wiper blades goes to the National Breast Cancer Foundation and the Breast Cancer Society of Canada. For more information, visit www.autotexpink.com or call 800.692.3962.

About Be Car Care Aware

Be Car Care Aware is a campaign to inform Canadian drivers about the benefits of regular, vehicle care, maintenance and repair. The campaign's purpose is to empower drivers to make sensible decisions about their vehicles and avoid costly repairs due to neglect. Be Car Care Aware is spearheaded by Car Care Canada and built around three key themes: safety, environmental protection and maximizing value for money spent on vehicle maintenance and repairs.To learn more, visit the Be Car Care Aware website at http://www.carcarecanada.ca