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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2011 Online Auto Insurance Report, a two-part report that provides a detailed analysis of the industry in 2010 along with behaviors, attitudes and intentions of consumers conducting auto insurance transactions online. The first report in the series, the 2011 Online Auto Insurance Shopping Report, presents a detailed overview of the online auto insurance acquisition market, with insights into overall industry trends, the competitive landscape and key areas influencing consumers’ online decision-making process. The second report, the 2011 Online Auto Insurance Servicing Report, offers an in-depth look at consumer attitudes toward the servicing of their existing auto insurance policies. Among the topics covered in the second report are bill payment behaviors, incidence of servicing activities online, future intent, and preferences toward interacting with agents both online and offline.

The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/5/2010_U.S._Online_Auto_Insurance_Policy_Shopping_and_Quote_Submission

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Thank you,
Carmela Aquino
comScore, Inc.
press@comscore.com
(703) 438-2024