SASKATOON, SK, CANADA (May 26, 2011) Itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Canadian companies regarding the impact of social media on their business.

143 Canadian companies participated in the survey, which was conducted from May 3-7, to help better understand how social media is being used as part of operating their business.  The survey resulted in some notable outcomes.  Of the 70% of companies using social media, 65% of them believe Facebook provides the best return on investment, followed by LinkedIn, Twitter and YouTube. In addition, most believed social media marketing efforts had a positive impact on word-of-mouth, awareness, promotions and referrals.

Jeffrey W. Hayzlett, Itracks’ Chairman, is scheduled to speak at the Canadian Marketing Association National Convention on May 27, and he will further address the impact of these results and what they mean for companies and their marketing strategy.  Hayzlett, a marketing expert, change agent and best-selling author of “The Mirror Test”, will encourage attendees to ask the tough questions, create tension and make changes, all with the goal of success and growth. The survey results further support the principles that Hayzlett promotes.

The complete survey report can be downloaded at

http://itracks.com/Resources/CMA-Project-Case-Study-Results.html

About Itracks

Itracks is a world-leading marketing research company that provides its customers with insight for growth via its innovative suite of online applications and insight analysis.  Leading market research professionals and Fortune 500 companies recognize Itracks' online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit Itracks' websites at www.itracks.com and www.moderatorcommunity.com.

About Jeffrey W. Hayzlett

Jeffrey W. Hayzlett, award-winning executive, received acclaim during his tenure as CMO of Kodak. He is a renowned public speaker, author of the best-selling book, “The Mirror Test”, and a compelling figure in global business. Dubbed “Celebrity CMO” by Forbes Magazine, Jeffrey has appeared on numerous television shows, including Fox Business News and NBC’s Celebrity Apprentice. Drawing upon his background in business and deeply rooted in cowboy lore, Jeffrey is a change agent. The maverick marketer delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Contact:

Derek Sawchuk

Derek.sawchuck@itracks.com

Itracks’ Marketing Manager

306-665-5026