Media Alert: Refresh Your Summer with Coca-Cola on Lookout Mountain

01-Jun-2011 | News-Press Release

“Chattanooga Coca-Cola congratulates Rock City and Ruby Falls as they kick off 125 days of summer,” said Rick Hansard, marketing director for the Chattanooga Coca-Cola Bottling Company. “Coca-Cola is now the official drink at all Lookout Mountain attractions. The Coca-Cola Company based in Atlanta, celebrates its 125th anniversary this year.”


Summer music events begin this Memorial Day Weekend at Rock City and the Incline, including some much loved bluegrass! Rock City has live performances at Lover’s Leap with the New Binkley Brothers and some mouth-watering food at the barbeque tent. The Incline hosts a variety of genres, from Indian to reggae, featuring Lumbar 5, Ogya Band and Devidasa.


Cool off on a Ruby Falls tour through its cave and waterfall or venture to the outdoors at ZIPstream Aerial Adventures! ZIPstream offers an experience in the tree tops made up of suspended obstacles including ladders, nets, walkways, bridges, tunnels and zip lines! ZIPstream’s self-directed courses for children, youth and adults allow participants to move through a series of fun, exciting and increasingly challenging tree-to-tree activities.


The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 15 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. With an enduring commitment to building sustainable communities, their company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where they operate. For more information about Coca-Cola, visit


Rock City Gardens is one of the South’s oldest and most popular natural attractions. Just six miles from downtown Chattanooga, Tenn., Rock City is an enchanted, 4,100-foot walking trail showcasing soaring rock formations and lush gardens that include over 400 species of wildflowers and plants. Other features include the Swing-A-Long Bridge that spans nearly 200 feet and the lookout point at Lover’s Leap where you can “See Seven States” while standing over the 140-foot waterfall that cascades down Lookout Mountain. More than half a million people from all over the world visit this nostalgic attraction each year, making memories worth repeating. For more, visit


Ruby Falls holds the distinction of being America’s deepest commercial cave accessible to the public and most-visited underground waterfall. Guests enjoy a guided tour through the fascinating cavern with its unique rock formations. The highlight of the tour is the sparkling 145-foot waterfall flowing out of the roof of the cavern. Ruby Falls is thriving in environmental efforts, saving energy and reducing waste by using LED lighting in the cave and the recent installation of solar panels. Ruby Falls is the first US attraction to join the Green Globe/Green Certification program. Visit for more info.


Take a ride on the steepest passenger railway in the world - Lookout Mountain’s Incline Railway. Known as “America’s Most Amazing Mile,” The Incline’s trolley-style cars climb through the natural beauty surrounding historic Lookout Mountain at a breathtaking 72.7% grade – straight up! And for more info on their Summer Fun, visit




Meagan Jolley, TMP 
Public Relations Manager 
R & R Marketing 
3518 S. Broad Street 
Chattanooga, TN  37409 
423.756.4424 fax


Visit for a list of links to 
all of our websites, events and special promotions. 


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