Market Opportunity : Google as Virtual Network Operator

16-Jun-2011 | News-Press Release

The next big push for Google is to become a Virtual Network Operator (VNO).We see Google accomplishing this in two ways: (1) offering call processing in the Cloud and (2) offering various VAS applications by leveraging an open telecom environment.
 Google and their competitors
 Incumbent networks operators
 Next generation network operators
 Telecom application and content providers
 Telecom infrastructure and service providers
 Service bureau and managed communications providers
 Table of Contents:
 Executive Summary. 3
 Introduction.. 4
 What is a Virtual Network Operator (VNO)?. 5
 MVNO's were the Pioneering Model5
 It's about More then Just Mobile Now.. 6
 Google as a VNO: Cloud and Applications. 7
 Google in the Cloud. 8
 Google in the Cloud: Call Processing. 9
 Google in the Cloud: Services Blending. 9
 Google in the Cloud: Pro's and Con's. 10
 Pro's. 10
 Con's. 10
 Google in the Cloud: Potential Network Advantages. 11
 Google in the Cloud: Competition.. 11
 Google in the Cloud: Incumbent Network Operator Implications. 12
 Google in the Cloud: Overall Implications. 13
 Google Applications as a Platform to Incumbent Operators' Networks. 14
 Appendix. 15
 SDP and IMS.. 15
 What is a Service Delivery Platform?. 15
 SDP Architecture. 16
 What is IMS?. 17
 IMS Architecture. 17

For more information kindly visit :
 Related Reports
 The 2010 Report on Virtual Network Operators (MVNO): World Market Segmentation by City
The 2010-2015 Outlook for Virtual Network Operators (MVNO) in Japan

 Contact us at :
 Bharat Book Bureau
 Tel: +91 22 27578668
 Fax: +91 22 27579131
 Follow us on twitter:!/BharatBook
 Please visit our blog at

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